Movie
The Creed III actor’s ads were a key element in the Army’s effort to restart struggling recruitment numbers
Associated Press
Monday 27 March 2023 at 11:20am BST
US Army ads starring Jonathan Majors were dropped after the actor’s arrest.
Majors, who authorities said was arrested in New York on Saturday for assault and harassment, was the narrator of two ads at the center of a broader media campaign that began at the start of the NCAA’s March Madness college basketball tournament. Army leaders hoped the popularity of the star of the recently released Creed III and Ant-Man and the Wasp: Quantumania would help them reach teenage audiences.
In a statement Sunday, the Army’s Enterprise Marketing Office said the Army was aware of the majors’ arrests and was “deeply concerned by the allegations.” It added that while Majors “is innocent until proven guilty, prudence dictates that we withdraw our charges pending the investigation of these allegations.”
New York police said the actor was involved in a domestic dispute with a 30-year-old woman. “The victim informed the police that she was being attacked,” a police spokesman said in a statement.
An attorney for Majors, Priya Chaudhry, said in a statement Sunday there was evidence clarifying Majors and that the actor was “proven to be the victim of an altercation with a woman he knows.”
The arrest of majors has upended the Army’s newly launched advertising campaign aimed at reviving the service’s struggling recruiting numbers. In the Army’s worst recruiting year in recent history, the service fell 25% short of its goal of hiring 60,000 recruits in 2022. The new ads were a key element in the Army’s effort to find new ways to attract recruits.
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