Amazon Prime Video has criticized Netflix for its new password-sharing policy in a tweet that went viral on Thursday.
The streaming service took aim at the company in 2017, stating, “Love means sharing a password‘, a switch Netflix has since discouraged US account holders from as it began restricting accounts to ‘single household use’ this week.
Prime Video’s UK Twitter account shared a graphic of a page of streaming profiles with the caption, “Who’s watching? Anyone with our password ❤️,” in a tweet addressed to Netflix.”
Tweet from Prime Video has amassed over 43 million views, 78,000 retweets and 576,000 likes as of Saturday morning.
The tweet came just days after Netflix reminded account holders in a blog post on Tuesday that “anyone living in a household” can use their streaming service on the go or at home.
The streaming service added that people can transfer their profiles to “a new membership they pay for” or “buy an additional member” for an additional $7.99 per month if someone lives outside of their household.
According to Mashable, Netflix, which outlined its plans for action in February, will limit adding additional members to accounts on its Standard ($15.49 per month) and Premium ($19.99 per month) plans.
Blockbuster, which has had just a single retail store since filing for bankruptcy in 2010, also mocked the streaming service, which it once managed to buy in 2000.
“A friendly reminder that you used to rent videos from us. We didn’t care who you shared it with… the main thing is that you return it on time. @netflix,” Blockbuster wrote.