Class in: science and technology
Theme : Fair
Hisense will be exhibiting its “Towards Technology and Beyond” booth, showcasing a range of holistic products for home use.
BERLIN, Sept. 5, 2023 /PRNewswire/ — Global consumer electronics and home appliance company Hisense today made its debut at IFA 2023 as a main partner of IFA, where Fisher Yu, Chairman of Hisense Group Holdings Co, Ltd., delivered a speech on the topic “The scenario-driven future of technology”. He promised that the company will continue its scenario-led approach to innovation and focus on high-quality growth at home and abroad, while announcing that Hisense will be an official EURO partner of UEFA 2024™, marking its third EURO tournament in a row.
Hisense has achieved remarkable success in international expansion: the company now operates in over 160 countries and will become the second largest TV manufacturer in the world by 2022. By using screens to connect integrated networks and cloud services and providing personalized services through scenario-based approaches, Hisense has established a solid technical system: screens, operating system and platform. In the future, Hisense plans to expand its display network and continuously improve its VIDAA operating system and ConnectLife platform. The company also hopes to strengthen personalized services and improve the overall user experience.
We are shaping a technological future by putting people at the center
At this year’s IFA, Hisense will showcase its core range of home products and innovative technologies for connected living under the theme “Towards Technology and Beyond” with the latest product launches and advancements from its wallet. These include UX, U8 and Laser TVs, PureFlat series refrigerators with large smart displays, as well as kitchen, dishwasher and washing machine products and how they support consumers in everyday life.
Hisense is also using its visit to IFA to highlight its innovative technology and showcase the strength and interactivity of its product range. This is done by emphasizing state-of-the-art technology, artistic design and layout in various decors and lifestyle scenarios, including a dedicated gaming experience zone with the U7 TV and an art gallery with the Frame TV to inspire an artistic home. Additionally, the Hisense stand will be home to the UEFA EURO2024tm trophy, having previously announced the tournament as a sponsor.
In addition to its latest products, Hisense will also showcase some of its technologies including Image Quality, VIDAA and ConnectLife. The ULEDX platform pushes the boundaries of image quality with exciting innovations such as the Hi-Light optical system, Hi-View EngineX chipset and state-of-the-art Obsidian Display display components. The VIDAA operating system raises the bar for content streaming and delivers unmatched value with premium content, industry-leading features and affordable hardware. Focusing on users’ needs for health, comfort and energy saving, ConnectLife provides a wide range of scenarios and services including smart kitchens, smart energy, smart services, smart air purification and smart care. Hisense has also developed a next-generation digital laser engine (LPU) using proprietary technology. It can precisely control light at the nanoscale, achieving wide color gamut and precise color restoration.
How to find Hisense IFA 2023
Hisense is excited to showcase how the company is shaping the future of living, entertainment and beyond through innovation and invites everyone to join the brand at its booth at IFA 2023.
IFA 2023 will take place at Messe Berlin, Messedamm 22, 14055 Berlin, Germany. The event is open from September 1st to 5th, 2023 from 10 a.m. to 6 p.m. You can visit Hisense in Hall 23a.
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Press release sent on September 4, 2023 7:36 p.m. and distributed by:
