Part of Apple’s strategy for 2023 has been unveiled. It seems the company wants Cupertino focus on the long-awaited mixed reality headset, to the detriment of its other products such as MacBooks or iPads. After several years of design work the device of the apple brand will be presented in the coming months.
A presentation of the mixed reality headset planned for spring 2023
The information has already given the first indications of the new device from Apple. The helmet is assembled in detail Aluminium, glass and carbon fibre, high-quality materials. The mixed reality experience will enable users Using augmented reality and virtual reality at the same time.
In the same category
UK: Government is pushing for an IPO of ARM in London
A recent Bloomberg article confirms information from Ming-Chi Kuo, a famous Apple analyst, regarding the date Apple’s new device could be unveiled. It’s during Apple’s annual developer conference (WWDC) that takes place in June, that the mixed reality headset is likely to be presented to consumers. If the deadline is met the first deliveries will take place in autumn 2023.
To avoid further delays and ensure a market launch in spring 2023, Apple has decided to focus on its new device. The focus for this new year will therefore be to on the mixed reality headset at the expense of its legacy products.
What about the development of other Apple products in this year 2023?
Bloomberg reports don’t expect big changes to other Apple products. No major advances are planned for the iPad mini, the Apple Watch or the AirPods that are only receivedminor updates this year.
Nevertheless, Apple’s flagship iPhone will probably be there some changes especially in terms of hardware. The screen size remains similar to that of the iPhone 14, but the Apple brand plans to expand the dynamic island for the whole family of the iPhone 15. Currently, this feature, which appeared at the same time as the previous iPhone, is only available for iPhone 14 Pro and iPhone 14 Pro Max models.