The city of Amsterdam in the Netherlands launched a campaign against “inconvenient tourism” this week, targeting young British men.
The Stay Away campaign. [‘Mantémte longe’, na tradução livre] was announced on Monday, and according to the city’s website it will “initially target British men between the ages of 18 and 35” who are traveling to the site to cause unrest. According to the same source, when these people are looking for bachelor parties, cheap hotels or “bars”. [bares] an ad should appear in Amsterdam showing the risks and consequences of this behavior.
For example, the videos shared by the region show a person being arrested and the images are accompanied by a message. “Coming to Amsterdam for a disorganized night + getting extremely drunk = Euro fine + registration = less prospects [de futuro]”, It is reading
Those responsible want to show that they do not want to overlook the consequences of alcohol or drug excesses. “Fines, arrests, registration, hospitalization or damage to health,” they point out on the website.
The campaign in question is being evaluated and will be further developed over the next few months as, according to those responsible, it could be extended to residents not only of the European Union but also of the country responsible for its creation.
Check out the images in the gallery above.
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