Posted on 03.06.2022 12:18
(Credit: Reproduction)
Last Wednesday (1/6), businesswoman, influencer and exBBB Bianca Andrade, Boca Rosa, shared on social media a little bit of her workday and showed a script for posting stories, which caused controversy among followers.
On Instagram, Boca Rosa appeared during a meeting at her São Paulo office and shared how she posts content, on her feed and stories. The publication made many followers question the reality of what is being shown by digital influencers around the web.
The presentation of the script for the temporary videos caused controversy. In it you can read guidelines for the businesswoman to get up before 9am to publish a post wishing her followers good morning. To do this, she has to show the cup of coffee with a motivating slogan.
Then Bianca has to answer a sentence and then she can show something cute about her son, Baby Cris, but only up to 3 stories. For the rest of the day, Boca Rosa posts a makeup video, answers some content (as long as it’s really worth it), and does a marketing analysis of something. Finally, she says goodbye to her followers with another thoughtful sentence.
if justified
After the great response, Bianca Andrade spoke at dawn this Thursday (2.6.) and explained that the planning was complete due to the busy routine.
“Guys, I’ve seen the planning I’ve shown you guys today that I’m doing with my social media has been posted in multiple places and this has divided opinions. A lot of people understand and actually do, they understand strategic planning and digital marketing. There are people who think it’s absurd to say that I tell stories about my son and other people who think it’s cool. Before you start thinking everything is strategic in a bad way, let me explain it to you.
“Actually, this plan was presented to me today in my team and it happened precisely because I get so caught up in meetings and work and sometimes I can’t post stories regularly. If you’ve followed me, you’ll see that I don’t follow what’s out there every day and it bothers me a lot (…). That became a goal of mine because I want to improve. We did a study based on everything you like to see a lot here in my stories because I make stories for you,” she continued.
Regarding the post with her son, a highimpact item in the schedule, she explained that the decision was related to his revelation.
“You love to see my son, so we put it in the planning there. And yes, I limit my son’s stories, I worry about not overexposing Cris because I’m a mom, I record him all the time, but I want to preserve a little bit, he’s a baby. I don’t mind posting Cris, I know how much that cute little face is your serotonin (laughs) but I still understand myself as a mom and where my limits are. , she stressed.
In the end, Bianca said that Instagram is her job and therefore she needs a strategy. “Obviously I don’t record all the time. If I let it, I go all day without thinking about posting, but that’s Bianca. Boca Rosa is strategic and pushes itself,” he concluded.