The Pandoro is as much a part of Christmas in Italy as the traditional nativity scene and the colorful, flashing lights. The name Pandoro is made up of the Italian words “pane” (bread) and “oro” (gold) – a golden cake. What could be more obvious than turning the golden cake into a cash cow, Chiara Ferragni must have thought. And so, last year, Italy's most successful fashion and lifestyle influencer, with 30 million followers, designed pink packaging with her logo for producer Pandoro Balocco and heavily promoted the cake on Instagram – with the argument that part of the profits would go to a hospital. for children with cancer in Turin.
