Dakota Johnson showed how glamorous she can be in everyday life in her new advertising campaign for Gucci’s signature bag.
The 33-year-old actress, whose so-called ‘Nepo baby’ status has recently been in the news, starred in a new commercial for the brand, in which she was seen running mundane errands while sometimes carrying Gucci’s Jackie 1961 bag .
The brand’s flagship bag, which has a recognizable crescent shape and “piston hardware,” was shown off in multiple iterations while Dakota hit the gym or picked some flowers around town.
The video featured a stylish, grainy look reminiscent of celluloid, and multiple shots caught the 50 Shades Of Gray star from afar as if caught by paparazzi.
Running around town: Dakota Johnson, 33, was caught out and about in a new ad for Gucci’s classic Jackie 1961 bag
The 50 Shades Of Gray star was pictured in paparazzi-esque footage running errands and attending social events with her trusty bag
Dakota’s ad opened as she finished a shopping spree carrying several bags in her arms.
But right behind the stiff paper bags was her brown Jackie 1961 bag, hanging in the crook of her arm.
She showcased her outstanding figure in a black leather mini skirt with a gray and white long-sleeved crop top.
Dakota had her long brunette locks that reached her chest and she wore chic bangs.
Stock up: The ad opened as she finished a shopping spree carrying several bags in her arms
Hidden: But just behind the stiff paper bags was her brown Jackie 1961 bag, hanging in the crook of her arm
Jetting around: After a drive in West Hollywood, Don Johnson and Melanie Griffith’s daughter took a call while out for a walk
Don Johnson and Melanie Griffith’s daughter took a phone call while walking after a car ride in West Hollywood.
She wore an elegant black sleeveless dress covered in a playful ice cream cone design while holding her green bag in front of her as she pulled down her ruffled top that had been blowing in the breeze.
A mix of more staged and faux-candid shots showed how she appeared to exit a training session in a Gucci-print crop top and matching leggings, while staying on topic with a statement blue Jackie 1961 crocodile-skin bag from the fashion house.
She preferred a more modest black variant of the bag as she picked up a bouquet of flowers.
Back in black: She wore a sleek black sleeveless dress covered in a playful ice cream cone design while holding her green bag in front of her as she pulled down her ruffled top that had been blowing in the breeze
Working up a sweat: A mix of more staged and faux-candid shots showed how she appeared to be exiting a workout session in a Gucci-patterned crop top and matching leggings
Blue vibes: She stayed on topic with a striking blue Jackie 1961 bag with a crocodile print from the fashion house
Beautiful: She preferred a more modest black take on the bag as she picked up a bouquet of flowers
Dakota was back again with an eye-catching brown bag as she descended an escalator after a business meeting.
The ad ended with footage of Dakota, accompanied by an anonymous-looking man, as she got into her SUV and drove away.
The clip was again designed to mimic the look of a paparazzi by showing her hiding her face with her hand before driving away.
Business chic: Dakota was back again with a statement brown bag as she descended an escalator after a business meeting
Covered up: The ad ended with footage of Dakota, who was accompanied by an anonymous-looking man, as she got into her SUV and drove away. The clip was again designed to mimic the look of a paparazzi by showing her hiding her face with her hand before driving away
Shot by British photographer Glen Luchford, the ad campaign is also inspired by the bag’s namesake, former first lady Jacqueline Kennedy Onassis, who was a fan of the bag in the 1970s and was often spotted wearing it by paparazzi.
“The Jackie is the perfect bag,” Dakota gushed to British Vogue. “It’s a great size and so chic.”
Although the actress wore her instantly identifiable brunette locks in the ad campaign, she was seen mostly with platinum blonde hair last month while filming a scene for her upcoming movie Daddio with her costar Sean Penn.