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Lucas Guimarães has become a new commercial phenomenon in the field of beauty
Almost 10 hours after launching his beauty line, Lucas Guimarães already had R$3 million in his bank account. The money benefited the influencer and his partner Karine Gouveia with a skin care line with nanotechnological and dermatologically tested active ingredients that was selling like hot cakes on the internet.
The value of sales during this period has been recorded with only one of the products in the line: the serum, which promises to nourish and rejuvenate the skin, in addition to treating blemishes, fine lines and other imperfections of the face while preventing premature aging.
If what the product promises is “magic” on the one hand, on the other hand, the magic behind the extraordinary profit has its share of science.
“It’s not new that celebrities are using dropshipping to make big bucks online because it gives them the freedom to sell any quantity they want with a planned delivery time and stock that isn’t even physical in less than zero do one day,” explained entrepreneur Niko Dieckhoff, a specialist in the “ecommerce of the future,” as Carlinhos Maia’s exhusband’s method is called, to the column.
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Niko Dieckhoff specializes in internet sales
In this modality, the seller sells a product that is not in his own stock and that is in demand when it is bought on the Internet. This is the tactic that has already been explained by several celebrities in Brazil and around the world. Virginia Fonseca is one of them.
“Besides everything, dropshipping allows for flexibility in terms of profit margin because it reduces fixed costs, such as warehousing. This is how the entrepreneur manages to have the flexibility to make his products more attractive, which is essential,” analyzes Dieckhoff.
According to the expert, it is clear that the influence of these personalities is fundamental to sales success.
“It goes without saying that the fact that they’re famous, very popular people and have superloyal fans is the main key to making the business work, but that they’re using tactics like dropshipping is also true, yes,” he Castle.
*In collaboration with Victoria Rossi