The third edition of Iberseries & Platino Industria begins this Tuesday in Madrid. More than 700 film, television and series professionals from 30 countries will take part in this event until Friday. This is the largest event in the Ibero-American audiovisual sector and will include representatives of major production companies and platforms such as Amazon, BBC Studios, HBO Max, Netflix and The Walt Disney Company.
The event is presented as a meeting point for all representatives of the industry: buyers, dealers, platforms, television channels, actors, casting directors… The creators want to attract the attention of large companies, but in addition to screenings and presentations of projects from Ob in Spain, Mexico, Colombia, Portugal or Chile – the event includes lectures, conferences or training workshops, among many other activities. PRISA Media, the business unit that includes EL PAÍS, is collaborating with the festival and tomorrow the head of video, Fran Llorente, will present in a colloquium the trends that will define 2024.
Names like Erik Barmack, who held various positions at Netflix and is behind series like Money Heist and The Witcher, stand out in the program. Also that of Israeli screenwriter and producer Ron Leshem, creator of Euphoria; or that of Homeland executive producer Ran Tellem. “More and more series and films are being consumed in Spanish in other countries and in these conversations we learn how they see us abroad and what opportunities there are,” says Samuel Castro, co-director of the event with Juan Alía.
Three years ago they sealed the alliance between two different events: Iberseries and Plantino Industria. The first was to take place in Spain and focus on the series. The second took place in Mexico and was created as a professional event parallel to the Platinum Awards, the Ibero-American film awards. Both coincided with the release year of 2020 and both suffered from the pandemic and cancellation. They met in Madrid the following year and were looking for a way to change things, and it seemed the most natural thing for them to join forces. “It was very easy,” Alía remembers. Series and platforms played an increasingly important role in the audiovisual industry and therefore had a vision for the future. “Series and cinema, we have created a global event,” he summarizes.
The aim of this third edition is, in Castro’s words, “to establish itself as a meeting point for creatives, platforms and production companies in the Spanish and Portuguese languages”. They present themselves not only as a space for business and training, but also for innovation and knowledge. On Wednesday, for example, they will unveil a white paper on Generation Z’s content consumption, which has changed the traditional paradigm in both cinema and television; and there will be several talks and workshops exploring the possibilities that artificial intelligence offers when applied to creativity and talent.
The producer María Zamora, part of Alcarràs, directed by Carla Simón; the Venezuelan screenwriter and journalist Leonardo Padrón, creator of the series Pálpito; the Argentine producer, screenwriter and journalist Axel Kuschevatky (The Secret of Her Eyes or Argentina, 1985); Paramount’s Executive Vice President of Broadcast & Studios for Latin America, Darío Turovelzky, or Argentine director Lucía Puenzo (Argentina, 1985) are among the professionals who will also take part in the event.
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