How can the media respond to the rise of artificial intelligence (AI), which is partly fueled by their content? Several representatives of the General Information Press Alliance (APIG) and the Syndicate of Editors of Magazine Press (SEPM), hosts of the meeting, spoke on this topic.
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“The question now is: How can we try to negotiate financial compensation for the use of our articles in training large language processing models? And what legal strategy should be pursued? », explains Pierre Petillault, general director of APIG, which brings together national and regional daily newspapers as well as regional weekly newspapers.
A year after the start of a new wave of generative AI capable of creating text and images on all kinds of topics, the media is determined to negotiate Agreements with AI giants such as Google, Microsoft or OpenAI, the developer of the ChatGPT conversation robot. But the current furor raises several questions in the industry, where the first complaints are emerging from publishers who consider their content to have been plundered and the first deals are being struck between press groups and AI manufacturers.
“We are raw material suppliers for the AI industry. This software requires reliable, up-to-date and high-quality content from publishers. “The giants of artificial intelligence will need us,” assures Emmanuel Parody, Secretary General of the Group of Publishers of Online Content and Services (Geste), who will be received in the week of January 15 by the Interministerial Committee on AI created by Matignon.
However, like his counterparts, the leader acknowledges that the legal angle of attack is “not self-evident” at this point. This is less obvious than with related rights, which were created in the 2019 EU Copyright Directive with the express aim of giving media companies the right to negotiate compensation in return for the use of short excerpts of their content on search engines and social networks.
Complaint from the New York Times
French professional associations are also asking themselves whether they should carry out their negotiating offensive more or less in groups and rely on collecting societies such as Sacem (Music), the French center for private copies (commissioned by APIG with the collection). certain related rights) or the Society for Press-Related Rights (DVP, to which Geste and SEPM belong).
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