Kim Kardashian and Balenciaga, it's an old story!
• Also read: Kim Kardashian's company SKIMS sued for invasion of privacy
Reality TV star and stylist Demna (Gvasalia) know each other well. So it was almost a given that the two would form a creative partnership. Now the time has come: Kim Kardashian has confirmed her partnership with the controversial fashion house on Instagram.
“For several years, Balenciaga designs have been part of my many looks – and some of my most iconic fashion moments,” she wrote in a statement. This historic fashion house stands for modernity, craftsmanship and follows an innovative creative approach under the artistic direction of Demna (Gvasalia). »
By officially linking her name to Balenciaga's, Kim Kardashian is taking a risk on her image. The label, known for both its creations and provocative stunts, came under fire last year after releasing a campaign featuring children with teddy bears in bondage-themed costumes. The brand is accused of condoning pedophilia and child exploitation.
Balenciaga apologized for the campaign in a statement: “We strongly condemn child abuse in all its forms. We are committed to the safety and well-being of children. »
Kim Kardashian, who has already been linked to the brand, campaigned for it in 2022 and is regularly seen front row at its shows, has already been criticized for not cutting ties with the fashion house. The entrepreneur and mother said she was “shocked” and “disgusted” by the images, but continued to work with Balenciaga and recently appeared in the campaign for its upcoming summer 2024 collection.
In her statement announcing the partnership, she emphasized “trust.” “For me, this long-standing relationship is based on mutual trust and a commitment to do the right thing. I look forward to this new chapter for the brand and becoming its ambassador,” she concludes.