Major international company in the entertainment segment spends fortunes to buy competitors in the industry
Many companies have burst their coffers for this over the years to buy other brands from the same segment to grow his brand in front of the public and even become unbeatable in his industry.
This practice is called in the corporate world BAD (from English, Mergers and Acquisitions). According to the Distrito portal, this is the surest way to be successful in a venture.
Walt Disney (photo reproduction/Internet
Pixar became even more powerful after buying Disney (photo reproduction / Internet)
Marvel was also significantly strengthened by the purchase by Disney (image reproduction/internet)
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An example of this type of transaction was that of the giant Walt Disney Co This was accomplished through the acquisition of Pixar, a major North American animation studio since the early 1980s.
The purchase was made in 2006 and cost Disney’s coffers a mere $7.4 billion. Since then, the already existing success has only grown with the successes “Walle”, “Finding Dory” and “Tot Story 3”.
It is worth noting that each of these works brought the company billions of dollars in profits, so all the investments made paid off.
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One of the factors that contributed most to the company’s success at the acquisition was the access Disney, which already had great power in animation, now had access to Pixar’s advanced technology.
And by maintaining Pixar’s distinctive culture, as its stories tend to have a more dramatic quality, Disney has been able to achieve one even more significant value, making Pixar even stronger.
Shortly thereafter, in August 2009 to be precise, Disney invested in another successful company, according to the “O Vício” portal.
The purchase Wonder [franquia que começou como uma franquia histórias em quadrinhos em 1939 e se transformou em uma grande potência do entretenimento] paid a paltry $4 billion.
Since then, Disney has once again recouped all it invested and more with flying colors through the creation of a series of highly profitable productions, films and branded products.
If you add up the two acquisitions Marvel and Pixar, you get a value of more than 11 billion dollars. Looking at it that way, maybe you can get a rough idea of how strong this brand is, right?
How long has Disney been around?
Disney is a centuryold animation and entertainment company. According to CanalTech, she was born to brothers in 1923 Walt Disney It is RoyOliver Disneyspecializing in animation.
But over the years, the brand has expanded into multiple entertainment areas. The company began to gain momentum with the creation of what would become Disney’s biggest icon: the Mickey Mouse mascot.
Formed in 1928, he starred in the short film Plane Crazy before starring in Steamboat Willie, the company’s first animated film with sound, which was a smash hit.
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