Blanc Marine’s highly recognizable aesthetic has suddenly grown so much bigger than its renovation and decoration projects. The interior designers and their accomplices have just launched an online store where each object on display reflects their sober and refined style.
Posted at 12:00 p.m
“The boutique represents an extension of our design vision and allows people to bring a little Blanc Marine home,” says Kimberley Pontbriand, one of the four initiators of the project.
But let’s start at the beginning. The union of these four women grew out of a previous collaboration that has borne fruit. Kimberley Pontbriand approached Blanc Marine Interiors to design and build her new home. The chemistry worked, the girls formed a great bond, and they wanted to use their complementary strengths – let’s mention Kimberley and her husband founded the ergonomic office furniture company Ergonofis – to start a project together.
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Example of one of the carpets sold in the online shop, once integrated into an interior
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Unfortunately, most of the following items have already been sold; The good news is there are quite a few more on the site! Frame Les Citrons, 11″ x 9″, $265
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The Harness Frame, 11″ x 9″, $245
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Le Rosier frame, 15 in. x 12 in., $485
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The Fortress Frame, 12″ x 9″, $285
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“I’m very marketing, strategy and very knowledgeable about online sales,” stresses Kimberley Pontbriand. And the girls have great eyes, they have great eyesight, so at some point we sat down and said, OK, let’s start an online shop, that’s going to be really fun. »
PHOTO SYLVIE LI PROVIDED BY BLANC MARINE BOUTIQUE
Melanie Cherrier, Kimberley Pontbriand, Julie Cherrier and Laurence Pons Lavigne
A soul for each object
The team behind the online shop therefore consists of partners from Blanc Marine Interiors (Mélanie Cherrier and Laurence Pons Lavigne), Julie Cherrier – sister of Mélanie and “treasure hunter” – and Kimberley.
They wanted to stand out from other virtual shops on the market by unearthing unique objects, each of which has a soul. They prefer a smaller selection, but each object has its own story and cannot be found anywhere else.
We really want the aesthetic to be consistent across all of our products. let it be less, but let them all choose carefully. Every item in the shop has gone through Julie’s hands and eyes. [Cherrier]melanie [Cherrier] and Lawrence [Pons Lavigne].
Kimberley Pontbriand by Blanc Marine
For the time being there is a choice of frames and vintage mounts. Each of these frameworks is the subject of meticulous work. They have all been found by Julie Cherrier in churches, home sales, flea markets… The prints that fit in these frames are brand new but have been chosen from classic works of art, be it a portrait, still life or landscape.
Likewise, all the rugs selected are unique and most are also vintage, says Kimberley Pontbriand.
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Find Marine Blanc
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For your decoration
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New every month
The website is designed in such a way that new items are added to the shop on the 15th of each month. “Customers love it, it’s like our signature,” says Kimberley Pontbriand.
New frames and mats were therefore added in mid-March. And on April 15, a new category will appear: Decorations. In particular, you will find vases, figurines or candlesticks made of brass, but also made of sandstone. Also, during our phone call, the girls meticulously cleaned these objects by hand to photograph them and then post them online.
“On the website I would say the majority of our products sold out within four days of release. It’s pretty fast,” says Kimberley Pontbriand. However, the girls have more than one trick up their sleeves. By subscribing to the newsletter, subscribers have access to the new selection one hour before it goes online. A great way to snag the most interesting new products before they sell out like hot cakes.