The seventh season of The Voice Kids (Globo) has garnered a lot of attention on social media, and that success has a name: Maiara and Maraisa. The Sertanejo’s twins, who recently joined the program, have gained prominence and are enjoying the direction of the program.
For example, on Twitter, “Team Maiara e Maraisa” was the second most discussed topic in the world. Behind the scenes it is said that the musical reality with children has never been so present on social networks. And TV Globo is very happy about that.
The attraction’s new strategy is to exploit the jokes and commitment of Maiara and Maraisa to win over the audience. The debut in São Paulo, for example, despite guaranteeing Globo the lead, scored an average of 11.3 points, which are considered quite negative numbers.
However, last Sunday, May 15, the numbers had already risen to 14 points, marking this season’s record, when the phrase “Team Maiara e Maraisa” landed in Twitter’s global trends with more than 77,000 mentions.
The twins have been closely following the impact across the networks and are committed to fan engagement. They enjoy the TV experience and rely on the power of social media to conquer even more opportunities.
Maiara and Maraisa took the chair left by Gaby Amarantos. They joined the team of technicians formed by Michel Teló and Carlinhos Brown.