Quebecor Media Expertise (QEM) presented its program and products to its advertisers and customers as part of the MULTI 2023 events. For 2023 and 2024, the latter will be spoiled for choice between the diverse advertising options in the TV and digital sectors as well as displays, magazines and newspapers.
“For the 2023-2024 season, Quebecor continues to stand out with record television market shares this winter and massive investment in the production of original content that reaches all generations.” “Thanks to the convergence and unique reach of our vast ecosystem of traditional and digital platforms Quebecor Expertise Media teams are able to offer our partners the best creative and technological solutions, especially in targeting, to achieve their business goals,” says Patrick JutrasSenior Vice President and Chief Advertising Revenue Officer of Quebecor and from VAT group.
Driven by the strength of Quebecor’s ecosystem, television remains the medium with the greatest impact, as evidenced by Groupe TVA’s 41.2% market share. For this fall and next winter, Quebecor’s business partners have been introduced to several safe values that have already proven themselves in performance, as well as new products.
Live Sunday nights that bring people together
Sunday remains the TV night when audience enthusiasm is strongest, while the channel’s reach reaches 3.3 million Quebecers, or 44% of the population.
Chanteurs Masqués is the most watched regular show in Quebec and Canada with 1.8 million viewers. This fall, the show will be popularized by the presence of an international star and its program will be updated with new costumes made in Quebec.
Révolution, which attracted 1.3 million viewers in the autumn, can count on the advice and expertise of new champion Mel Charlot.
The return of La Voix, scheduled for this winter, will continue to be a forum to discover new talent and see the performances of renowned artists popular with Quebec audiences. Get me out of here! is filmed in Panama. Remember: “Get Me Out of Here!” drew 1.6 million viewers last winter.
The return of Martin Matte
The new live talk show, conceived and moderated by Martin Matte, promises to be an instant hit. In the first season, 10 respected guests will follow each other at first Patrick Huard.
millionaire literature
Indefensible will make a comeback. From Monday to Thursday, Indefensible recorded an audience of 1.5 million viewers, with a reach of around 3.1 million people. 10 million views of this daily newspaper were recorded on TVA+.
Several other hit dramas will add to the 2023-2024 program, including the sequel to the original multi-million dollar series, Alerts, Les moments parfaits and Les rouges bracelets. As for the novelties, Sorcières will attract attention while they are Celine Bonnier, Marie Joanne Boucher And Noemie O’Farrell behind the original idea for the series.
The gist of hello hello
Salut Bonjour will begin its 36th season next fall and will continue to broadcast live 4 hours a day, 7 days a week with a growing audience. In total, the program reaches 2.7 million people of all ages every week and offers advertisers numerous advertising opportunities.
TVA Nouvelles and LCN, always the reference for information
LCN has almost twice the market share of its competitor RDI. In addition, the company will soon launch the TVA Nouvelles application to allow its viewers to access their news wherever they are.
More live sports
For athletes, TVA Sports continues to be the channel for major live events, broadcasting 325 NHL games, including multiple Montreal Canadiens games, the entire NHL playoffs and special events, the Baseball World Series and the Big Event for Soccer Fans. EURO 2024.
VAT+: still growing
For TVA+, the free online video platform, the latest figures are extraordinary: Viewer growth increased by more than 50% over the past year. In the connected TV space, Quebecor continues to expand the reach of TVA+, launching on ROKU this fall, in addition to availability on Apple TV, Google TV and Amazon Firestick.
Product integration opportunities, brand association and solutions for everyone
MULTI2023 showcased the power of Quebecor’s digital technology. Initiatives presented include the unification of Quebecor’s extensive ecosystem (websites, mobile applications and connected TV) to offer partners an even more relevant and targeted environment; a more robust audience targeting offering thanks to artificial intelligence; and the use of clean rooms to better understand the behavior of partner advertisers’ customers.
As for display space, it’s proving to be an option of choice to reach destinations where they are: in their neighborhoods. With a 35% market share, Quebecor has the largest advertising offering for street furniture in Quebec and is a growing medium with its billboard component. Currently, Quebecor’s billboard network reaches more than 4.8 million people each month, representing 91% of the population in the greater Montreal, Sherbrooke and Lévis area. Always at the forefront, Quebecor will also introduce a new product to the Montreal market: digital taxi domes. These are very high quality LCD screens to promote the various advertising campaigns.
The events also highlighted the many opportunities that newspapers and magazines offer to reach destinations from the comfort of your own home. Quebecor magazines play an important role in promoting Quebec’s fame. The team also tracks the acceleration to the online platforms of the various magazines most read in Quebec.
In addition to increasing visibility on digital platforms and social networks, the local content of magazines will continue to be used in print editions. The results speak for themselves: last year, the Clin d’oeil and 7 Jours locations were characterized by their growth. This success can be explained by a diversification of content, supported in particular by a video offensive that offers consumers the choice of the format in which they prefer to access their digital content. In addition, the Billie and Silo-57 sites also stood out. Whether in vertical video, story, TikTok video, carousel or a co-branded article, the Quebecor team’s digital expertise allows them to offer the format most likely to reach a larger and more targeted audience.
In newspapers, the Journal de Montréal brand is able to reach 2.7 million adults every week and Journal de Québec 1.5 million thanks to a renewed look, a new website with an optimized user experience and the launch of two new applications. all platforms combined. The strength of the journal’s ecosystem and the quality of the content contained within its topics create relevant contextual environments for advertisers looking to activate commercial dominance strategies with guaranteed performance for the digital world. Additionally, the digital component of Quebecor’s media benefits from a wide reach, be it news, beauty, health, home improvement, automotive, lifestyle, cooking, entertainment or ports.
