Even the NFL itself has gotten in on the moment, with commentators offering Taylor-inspired puns during games and the league temporarily changing its Instagram bio after the Grammy winner’s second performance to read, “Chiefs are 2-0 as Swifties.” .
But while some sports fans argued that the move showed the league was playing favorites, the NFL said there was no bad blood.
“We often change our bios and profile pictures based on what’s happening in and around our games and culturally,” the organization told People in response to the criticism on October 4. “The news about Taylor Swift and Travis Kelce was a…”We focused on this pop culture moment in real time as it intersects sports and entertainment, and we saw an incredible amount of positivity surrounding sports.”
How does Travis see NFL coverage as one of the causes of this media frenzy?
“I think it’s fun when they show who’s in the game, you know?” he shared on the Oct. 4 episode of his New Heights podcast. “I think it brings a little bit more atmosphere, brings a little bit more to what you see. You’re certainly exaggerating a bit, especially in my situation. But I think they’re just trying to have fun with it.”
And to see exactly what the hype was all about, read on to see pictures from the Kansas City vs. New York Jets game.