Sarah Jessica Parker mingles with customers at the opening of her flagship shoe store, SJP Collection, in New York City
Sarah Jessica Parker attended the opening of the SJP Collection flagship store in New York City on Saturday.
The 57-year-old performer mingled with numerous customers at the opening of her store, which will showcase various products from her shoe line.
The actress – who is currently working on the upcoming second season of And Just Like That – previously spoke about designing shoes for her longtime character, Carrie Bradshaw.
Parker kept it casual during the opening as she tucked a dark gray long sleeve shirt into blue jeans.
The divorce star also rocked a pair of sparkling blue heeled shoes and accessorised with multiple necklaces.
Doing her thing: Sarah Jessica Parker attended the opening of the SJP Collection flagship store in New York City on Saturday
Her beautiful blonde hair was pulled back in a long ponytail and she wore a black face mask to reduce her chances of contracting COVID-19 while spending time at the opening.
Parker co-founded SJP Collection in 2014 with her business partner George Malkmus.
The performer initially focused on the design of consumer heeled shoes before moving on to accessories.
Since then, the entrepreneur has offered various fragrances under her brand name and sells wine through a collaboration with winemaker Invivo.
She also designed several shoes that Bradshaw wore in the Sex and the City and Just Like That reboots.
Parker spoke about working on her character’s wardrobe during an interview with FootwearNews, in which she noted that Bradshaw’s taste in shoes is an integral part of her personality.
“As fans of the original series know, fashion and shoes in particular have always been a hugely important part of storytelling, especially for my character,” she said.
The actress went on to explain that she saw an opportunity to design shoes for Bradshaw to give her a new look on screen.
Having fun: The 57-year-old actress mingled with scores of customers at the launch of her store, which will showcase various products from her shoe line
Comfortable Clothing: Parker kept it casual during the opening as she tucked a dark gray long sleeve shirt into blue jeans
Fancy shoes: The divorce star also rocked a pair of sparkly blue heeled shoes and accessorised with multiple necklaces
In the past: Parker co-founded SJP Collection in 2014 with her business partner George Malkmus
Breaking new ground: The performer initially focused on designing high-heeled shoes for consumers before moving on to accessories
Wide reach: Since then, the entrepreneur has been offering various fragrances under her brand name and sells wine through a cooperation with the winemaker Invivo
Do the most: She also designed several shoes worn by Bradshaw in the Sex and the City and Just Like That reboots
“Having known Carrie so well, I felt privileged to be in a position where I could work with George to design shoes from scratch that would do justice to both her feverish love of shoes and the development of her character were,” she said.
Parker then recalled that making shoes under a fake label for the show allowed her team to express themselves creatively through the offerings.
“It gave us a chance to revisit some key fashion references from the past while taking risks and being amazing,” she explained.
Being open: Parker spoke about working on her character’s wardrobe during an interview with FootwearNews, in which she noted that Bradshaw’s taste in shoes is an integral part of her personality