SBT seeks reality show to compete with BBB and A

SBT seeks reality show to compete with BBB and A Fazenda

SBT is looking for a new reality show

It’s not new that Globo has had huge success with the BBB and Record and is even making a fortune with A Fazenda after the season has ended. In the midst of all this, it seems that the SBT He also wants to put all his chips on a reality show and has already entered the field looking for a format.

It is worth mentioning that the station of Silvio Santos Casa dos Artistas already exhibited between 2001 and 2004. With this in mind, SBT sent a representative to France to attend the 38th edition of Mipcom Cannes, the largest entertainment content fair in the world, held on October 1920, 2022.

Daniela Beyruti, the moderator’s daughter, was chosen to represent the station. In addition, according to columnist Sandro from Natelinha, Richard van Esch undertook another international trip. In November he attended MipCancun, a fair for Latin American and Hispanic products from the USA.

On both trips, the main goal was to find a reality show. Some negotiations are in full swing. By the way, SBT already has a studio ready to receive the new format, even a swimming pool has been built on site. If all goes well, the program is set to take place in 2023.

SBT is looking for a new reality show format to compete with BBB and A Fazenda (Photo: Reproduction / SBT)SBT is looking for a new reality show format to compete with BBB and A Fazenda (Photo: Reproduction / SBT)

GLOBE FATURA FORTUNA

SBT’s idea of ​​getting a reality show is to follow the same path as Globo. With the BBB, the broadcaster should earn R$ 1 billion before the program goes on the air. Supermarket chain Carrefour will take the place previously occupied by Americanas, which remain in the program but with a different focus.

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Carrefour paid BRL 29.5 million. Zé Delivery also paid for his spot and Globo earned R$37.2 million. The broadcaster split the fivesecond peak into two moments and another brand that will split the top will be Chevrolet, which also acquired a master quota, paying around R$37.7 million.

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