Fluminense’s new third uniform in honor of the singer, composer and samba player Cartola can already be seen as a great success, even 48 hours after its official launch. According to estimates by the club and the sports equipment supplier Umbro, the sales target for the month of October has already been achieved.
Fluminense launches uniform in honor of Cartola
The numbers are relevant because the launch month is considered essential for shirt sales. After all, that’s when consumers get the most interest. The number of uniforms sold was not disclosed for the report.
The line appeared sold out on sales websites just 12 hours after its launch.
1 of 2 Sales of Fluminense uniforms in honor of Cartola reach the monthly goal in 48 hours Photo: Reproduction Fluminense uniform sales in honor of Cartola reach the monthly goal in 48 hours Photo: Reproduction
Fluminense presented this Wednesday its third jersey in honor of the tricolor samba player Cartola. The colors green and pink are reminiscent of the loving and successful partnership between one of the country’s most important artists and the Estação Primeira de Mangueira.
The shirt also features throughout the lyrics of the classic samba song “Corra e olha o Céu”, composed by Cartola and Dalmo Castello in 1974. The font used to print the poem on the uniform was inspired by Cartola’s own handwriting.
2 of 2 New Fluminense uniform in honor of Cartola and Mangueira Photo: Disclosure/Umbro New Fluminense uniform in honor of Cartola and Mangueira Photo: Disclosure/Umbro
The poet’s birthday was chosen as the date for the introduction of the uniform. He was born in the Catete neighborhood in southern Rio and lived there until he was eight years old. He then moved to the Laranjeiras neighborhood, where his connection to the club grew. Only later did he move to Morro da Mangueira, where he helped found one of the most important samba schools in the country.
Fluminense president Mario Bittencourt explained that the honor was a longheld wish of the club and that it was a source of pride to have the poet as a fan.
This is a shirt full of strength and meaning. “We honor the life, work, poetry and legacy of someone whose history is intertwined with that of the club he loved so much,” said Mario Bittencourt, president of Fluminense.
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