Bad news for big Twitch streamers who make a living from the platform. Twitch is reportedly considering encouraging ad serving and lowering pay for heavy streamers by lowering their share of subscription fees.
Twitch has established itself in the world of streaming. He owns now Virtual monopoly of the market. Originally geared towards video games, the platform has diversified a lot and offers all kinds of content such as music, travel, ASMR, etc. This monopoly of Twitch can also be problematic for you Streamers who live off their streaming earnings. A shadow is currently hanging over the large streamers of the platform.
Twitch – Credit: Caspar Camille Rubin / Unsplash
According to a new report from Bloomberg, Amazon is considering it Change the compensation of big streamers increase twitch profits. The tech giant also wants to boost the airing of ads on streamers’ channels.
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The proportion of subscriptions affected by major streamers could drop from 70% to 50%
Twitch would therefore like to reduce the proportion of subscription fees that are attributable to the platform’s large streamers. More precisely, large streamers would now only receive 50% of the subscription fee instead of the previous 70%. You would therefore lose 20% of the income. For streamers generating hundreds of thousands of dollars like Mizkif, which hit $500,000 in April 2021, that would be a huge loss.
That’s not all. Twitch would not just target the most popular streamers. A new remuneration model could also be introduced. Multiple reward levels with different qualification criteria could be introduced on the platform. Also, subscriptions aren’t the only form of compensation for streamers. You can also broadcast advertisements and Get Bits (Twitch’s virtual currency) or donations from their viewers, called “Viewers”. One teen even spent $20,000 on Twitch donations to his favorite streamers using his mom’s debit card.
Eventually, all of these changes that Twitch is currently considering would be possible Increasing the profitability of the streaming platform To the detriment of its users. However, the Bloomberg report notes a positive point. Twitch could do that too Relax exclusivity restrictions imposed on some streamers. You could therefore use other streaming platforms and potentially generate additional revenue outside of Twitch.
Source: Gizmodo