Populated by monsters and grim landscapes, Blizzard’s video game spread its panels over New York City just before the city was engulfed in smoke from the fires ravaging Canada.
When reality catches up with fiction. In New York, which has been in smoke since June 6th from the fires ravaging Canada’s forests, the promotion of Diablo IV, released the day before, takes a different turn. A coincidence that has not escaped the attention of Internet users.
The new part of Blizzard’s cult series once again focuses on demons and hellish landscapes. An atmosphere summed up by the slogan on the signs around the city: “Welcome to Hell, New York”. But on the day of the game’s release, the metropolis was shrouded in a dense orange fog that made the east coast of the United States appear apocalyptic.
A coincidence noticed by many netizens who, ironically, presented this worrying situation as part of Blizzard’s communications. “There is no such thing as perfect advertising…” jokes a tweet.
Blizzard’s Vice President of Communications played along. “I want to clarify that Blizzard has no association or partnership with wildfires in Canada. In fact, we are firmly against wildfires and condemn them in the strongest possible terms,” the official wrote. on twitter.
The situation is not expected to improve in the coming days as fires continue in Canada’s Quebec and Nova Scotia regions. Particulate matter levels in Washington were sixteen times higher than WHO limits.