Elas por Elas breaks a pattern that Globo has established in the six o’clock area in recent years. Audiences, previously accustomed to historical or rural storylines, responded positively to the first chapters of an urban and contemporary story. However, some viewers have already raised an issue on social media: the remake looks like a seven o’clock soap opera.
The impression is not surprising since the original version was actually shown at 7 p.m. in 1982. Cassiano Gabus Mendes (19271993) was actually one of those responsible for formatting the schedule with lighter storylines and overall goodhumorous.
The first version of Ti Ti Ti (1985), Brega & Chique (1987) and Que Rei Sou Eu? (1989) helped solidify this brand in the 1980s. Silvio de Abreu was also instrumental in making this popular imagination a reality, with Guerra dos Sexos (1983) and Vereda Tropical (1984).
Daniel Ortiz, who holds the viewership record for the slot in the last decade with Salvese Quem Puder (2020), drinks directly from these sources. Gustavo Reiz also relies on this outrageous humor in Fuzuê and even nonsense when the waiter Gilmar (Eber Inácio) prepares drinks behind the cupboard.
But the first chapters of Elas por Elas brought this irreverence to the six o’clock slot. Helena (Isabel Teixeira) does a lot of physical comedy and appears at the premiere with a green mask and curlers in her hair; and Mário Fofoca (Lázaro Ramos) is personally exaggerated, to the point of using the wrong tone.
Right time?
“Elas por Elas” seems to be a test for Globo to see how audiences react to a different storyline, after four historical soap operas in just three years. Mar do Sertão (2022) was even contemporary, but recalled the rural plot that Benedito Ruy Barbosa consecrated at the age of six like Cabocla (1979) and Paraíso (1982).
In fact, Mário Teixeira was hastily asked by the broadcaster to show another production in the country after the remake. A “return to the origins” if the bet of Alessandro Marson and Thereza Falcão used to writing for the track does not work out.
Swapswap
When it comes to remakes, such as the successful remakes of Cabocla (2004) and Paraíso (2009), Globo generally retains the same track as the original broadcast. But the strategy has also gone completely wrong, as in the case of Meu Pedacinho de Chão (2014) and Ciranda de Pedra (2008).
However, the broadcaster had already carried out a time change test in the 1990s with disastrous results. Irmão’s Coragem (1995) was far from repeating the success of the original, as was Pecado Capital (1998). Originally designed for eight people, they showed their remakes at six o’clock.
Elas por Elas’ debut showed signs of catching on, with praise on social media and a larger audience than Record, SBT, Band and RedeTV! together. A good result could be crucial for a more varied style at 6 p.m.
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