The future of auto technology as seen at CES 2023
Color changing cars. Flying taxis. And a gaming-style tablet that can control a vehicle.
Auto companies came to CES in Las Vegas this week to showcase their latest ideas – some whimsical and far-out, others more relevant in the short term – as the industry navigates technological shifts in its business.
Throughout the week, auto executives unveiled new in-car software, praised automated driving technologies, and highlighted new partnerships and investment deals. Automakers have accelerated the market launch of their new battery-powered models in recent years.
The meeting took place against the backdrop of a tightening economic environment for automakers. In the same week, the US auto industry posted its worst sales year in more than a decade. Still, executives try to keep their eyes – and investments – on the future.
Here are some highlights from the tech show:
Honda and Sony unveil electric car brand Afeela
Honda HMC 2.97% Motor Co. and Sony SONY 5.02% Group Corp. announced last year that they would join forces to build electric vehicles, with plans to start selling a car later this decade.
At CES, their joint venture, Sony Honda Mobility Inc., showed off a new prototype sedan and revealed plans for a new brand called Afeela.
The brand name aims to represent the emotional act that is at the heart of the mobility experience, according to a description on Sony Honda Mobility’s website.
Sony Honda said it aims to develop a range of technologies that will allow the car to drive itself in certain urban environments. The prototype was equipped with 45 cameras and sensors inside and out.
Pre-orders for its first production model, which will be based on the prototype, will begin in the first half of 2025. The company plans to deliver the vehicle to customers in North America the following year.
The Ram 1500 EV concept truck debuted in Las Vegas.
Photo: robyn beck/Agence France-Presse/Getty Images Chrysler owner Stellantis causes a sensation
Global automaker Stellantis STLA 1.85% NV used CES to unleash a flood of news. It unveiled a new all-electric pickup truck to be sold under its Ram brand, a model intended to compete against similar battery-powered truck offerings from key rivals Ford F 2.69% and Chevrolet. This truck is scheduled to hit the market in 2024.
The automaker also showed off a new cockpit design for its Chrysler-branded vehicles and an electric concept sedan for Peugeot called Innovation, which Stellantis says is targeting a 500-mile battery range.
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The Peugeot concept also had an unusual feature: a tablet screen replacing the traditional steering wheel to control driving.
Stellantis also said this week that it would deepen its partnership with air taxi startup Archer Aviation Inc. It plans to build Archer’s first aircraft in 2024 and aims to be its exclusive contract manufacturer.
Chief Executive Carlos Tavares delivered a keynote address at the show, where he discussed new automated driving features and software that can customize the car to driver preferences. He later warned reporters that the high cost of developing electric vehicle technology could cause additional plants to shut down after news last month that work at a factory in Belvidere, Illinois, was to be suspended indefinitely .
The Volkswagen ID.7 can detect when a driver approaches the car and start cooling or heating the vehicle depending on the outside temperature.
Photo: STEVE MARCUS/Portal Volkswagen makes its debut with an electric sedan
Volkswagen AG VOW 0.28% introduced a new EV concept called ID.7, which had a digital camouflage exterior and luminous paintwork. The automaker described it as a near-production version and said it will have a battery range of around 435 miles by European standards.
The concept version of the ID.7, one of 10 new EV models that VW says it plans to launch by 2026, featured a 15-inch infotainment screen and a range of tech features, including an augmented reality display. It showcased technology that can detect when a driver approaches the car and start cooling or heating the vehicle depending on the outside temperature.
The production version of the ID.7 will be shown in the second quarter, VW announced.
The WSJ’s Dalvin Brown examines how the Consumer Electronics Show looks different this year as innovators scale back their design, production and delivery schedules. Image: David Fang Mercedes-Benz is planning a global charging network
Mercedes-Benz AG MBGYY 1.48% announced plans to expand its global network of electric vehicle chargers, similar to Tesla’s popular Supercharger stations.
As part of the plan, the company intends to install approximately 10,000 high-capacity electric vehicle chargers worldwide, beginning this year in the United States and Canada. The Mercedes-Benz brand network would allow the company’s customers to pre-book a charging spot for their car, but would also be open to drivers of competing brands with compatible technology.
“This is one of the building blocks that will perhaps convince even more customers to get into the EV side of Mercedes-Benz,” said CEO Ola Källenius.
By 2027, the network in North America will comprise a total of more than 400 hubs and provide 2,500 charging stations for electric vehicles.
BMW shows color-changed vehicle concept
BMW introduced a new concept called i Vision Dee that shows what the future of a vehicle’s interior and exterior could look like. “Dee” stands for Digital Emotional Experience, the company said.
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The concept includes technology that could transform the car’s exterior into 32 different colors and a massive head-up display that spans the width of the windshield.
BMW said the i Vision Dee aims to create stronger interactions between driver and car and plans to make it available on certain specialty models from 2025.
Write to Ryan Felton at [email protected]
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