Tips to sweeten the TV bill!
It’s a classic, like the sweaty reports at Fairmount Bagel on a hot day. As soon as the words Netflix, Club illico or Amazon Prime appear in a column, emails from angry, disappointed or puzzled readers pile up in my inbox.
Posted at 8:15am
Messages — not aggressive at all, I should add — like this one: “I didn’t get on the Netflix, Crave, etc. train. I believe, and most importantly I still hope, that traditional Quebec television will continue to be accessible to people like us for as long as possible,” says Mario L.
Marie-Josée B. also denounces the small screen of the rich: “You always have to subscribe to different channels. It becomes frustrating in the long run to have these types of programs proposed, our finances do not support such amounts. »
Same budget concerns for Patricia B.: “Ending the subscription costs for all these platforms is not possible in the context of the current inflation and it makes me angry that some of these Quebec series have been subsidized. Why should I pay again to see them? So too bad I won’t see Audrey come back or a criminal case,” she notes.
Too many digital platforms, too many automatic postings on the credit card, too expensive, I understand. When I look at my own bills, I console myself by reminding myself that I no longer buy $60 DVD box sets, which equates to five months of Disney+ with unlimited content. All the same. The dollars we once invested in collectible series 24, The Sopranos or Sex and the City are now going to Netflix or Crave.
It’s a global trend: online TV is now surpassing traditional TV, and Quebec is no exception.
According to a recent report from the University of Laval’s Digital Transformation Academy, in our country 71% of households subscribe to at least one digital platform, compared to 66% who pay for so-called traditional cable (or fiber).
Netflix remains the most popular paid service in Quebec, with a nearly 60% subscription rate. It’s enormous. That’s almost two-thirds of the population. The American giant Netflix thus eclipses the influence of the majority of regular Quebec special channels (Évasion, Historia, Investigation, etc.).
Amazon Prime Video comes second with a 30% penetration rate, followed by Disney+ (18%), Club illico (16%), Tou.TV’s Extra (9%) and Crave (8%), always according to the Academy of Digital Conversion from Laval University.
For this reason, without neglecting Quebec content, I propose series marketed by Amazon or Netflix. Because readers are consuming more and more programs on these video-on-demand platforms. Because an eviction is essential with this digital offering that is exploding year after year.
In the United States, prestige TV is thriving on Hulu, Paramount+ and other HBO Max and less and less on the big networks (CBS, NBC or ABC). Unfortunately for our budgets, this trend is not going to reverse.
And yes, piling up all those subscriptions is very expensive. But there are tricks to reduce total bills. First tip: Set limits of one month. Choose a service with content that smiles at you. Subscribe for 30 days, devour your favorite series, then pull the plog off. It takes management and discipline, that’s true.
Many of us (guilty here!) forget to cancel contracts after a month of probation and the fees pile up on our visas in small $10 doses. We must remain vigilant. As a reminder, you can cancel as many times as you like within a year with no penalty.
Also, wait until all episodes of a series are released before filling out a subscription form. Netflix and Crave are increasingly distilling their blockbusters into one episode per week to keep their subscribers longer. Resist.
Another piece of advice: be patient, especially in the case of Quebec platforms. Don’t forget that programs from Club illico or Extra from Tou.TV almost always end up on TVA or Radio-Canada. Just wait a few months.
The Honourable, Leo, The Fail, Portrait-Robot, That’s how I Love You, Cerebrum, Reasonable Zweifel, The Eye of the Cyclone or After, all these titles were first launched on digital shutters before jumping to the regular small screen.
To save money, opt for the less expensive package. The basic thing what. Do you need 4K or six screens to watch Stranger Things? no Keep it modest and your RRSP will come out better.
Finally share. Are you the only Disney+ subscriber in your gang? Invite your friends home for a group tour of Only Murders in the Building. On the other hand, do not hesitate to impose yourself on a Netflix subscriber to benefit from its impressive catalog.
Because selling sunset with two friends and three Aperol Spritz behind the tie is as bitter and sweet as the love affairs of our favorite real estate agents.