OnePlus has finally announced the name of the budget-oriented smartphone line it’s been teasing for a while, and it’s not the OnePlus Z or OnePlus 8 Lite.
Say hello to OnePlus Nord instead. This is a name that has been around for a while, and we have to say that it sounds a lot more appealing than a random letter or “Lite” nickname next to the brand’s other flagship.
Apart from the name, little has been revealed about the device so far. What we do know is that it’s coming to Europe and India, and that a “limited number” of American users will be able to get their hands on the device via some sort of beta program.
Where the OnePlus Nord will differ from its 8 and 8 Pro siblings is in price. OnePlus has announced this as a far more affordable offering that still sticks to the brand’s “Never Settle” mantra. OnePlus also said it used feedback from its fan community when designing and pricing the phone.
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Pete Lau, Founder and CEO of OnePlus said: “The launch of the OnePlus Nord line of products marks the beginning of an exciting new chapter for OnePlus. The Never Settle spirit is focused on sharing the best technology and products with the world, but it’s also about challenging ourselves and stepping out of our comfort zones. We take great pride in our flagship products and will continue to develop technically leading flagship products for our users. Now we are excited to share the OnePlus experience with even more users around the world through this new line of products.”
Read our OnePlus 8 Pro review
Alongside this reveal, OnePlus is also releasing the first part of an Instagram series dedicated to the launch of the Nord device. You can watch this via the @oneplus.nord brand’s Nord account, and more episodes to come as we get closer to full reveal.
We’re still in the dark about the price, the release date (July 10th has already been suggested as an Indian launch) and most importantly what specs the phone will have and what it looks like. Hopefully we won’t wait too long for this information. For a look at what we’re expecting from this phone, head over to our OnePlus Z rumors page.