Select McDonald’s restaurants will reopen in Kyiv starting tomorrow, the company’s Ukraine head of corporate communications confirmed, the latest symbol of Ukraine’s success in repelling the Russian invasion.
Three restaurants in the Ukrainian capital will not open for delivery until September 20, followed by several more venues in Kyiv and across the country further west a week later.
The restaurants will then resume normal operations in October, with evacuation plans in place in the event air raid sirens are set off by an incoming threat, according to communications director Alesya Mudzhyri.
Meanwhile, in Russia, former McDonalds restaurants have been closed and rebranded after the American fast-food giant became one of thousands of Western companies to pull out of the country during the war in Ukraine.
Three restaurants in the Ukrainian capital will not open for deliveries until September 20, followed by several other venues in Kyiv and across the country further west with a week delay (A man walks past a closed McDonald’s restaurant the day after Russian in the Center of Kyiv, Ukraine, past tanks rolled across the border)
McDonald’s head of communications in Ukraine, Alesya Mudzhyri (left), said restaurants will only be supplied for a few weeks before restaurants resume normal operations in October (only delivery sign shown at right).
Mudzhyri announced that restaurants on Bazhana Avenue, Gagarin Avenue and Hryshka Street would be the first McDonald’s to reopen in the capital from September 20, with seven more to follow shortly.
“The newly opened restaurants will operate to the same high standards of food quality, cleanliness and speed of service as before,” the communications chief announced in a social media post.
Mudzhyri added that restaurants will remain open from 9am to 9pm and close “when air raid sirens go off to allow staff and guests to evacuate to the nearest accommodation” – but not before the team “quickly issue any orders already paid.”
McDonald’s will offer its McDelivery service in partnership with Spanish fast-food retailer Glovo until it’s ready to reopen all stores full-time.
In Russia, former McDonald’s restaurants have been rebranded after the fast-food giant decided to shut down operations in the wake of Putin’s war in Ukraine.
The new chain “Vkusno i tochka” – which translates as “Yummy, and that’s it” or “Yummy, period” – emerged after McDonald’s sold its franchise to a Russian businessman in June.
Vkusno i tochka reopened on June 12 with a rebranded menu, a new storefront and sleek staff uniforms, but consumers were less than thrilled with the quality of food on offer.
Less than a month after the chain first opened, executives issued a statement to Russia’s Tass news agency, explaining that a poor potato harvest in 2021 meant several restaurants were unable to serve fries.
The McDonald’s surrogate fast-food chain in Russia, Vkusno i tochka, is running out of its staple fries and has been forced to temporarily shut down operations
Customers have complained about mold on the buns of their burgers at several branches
Vkusno i tockha’s uniforms are almost identical to McDonald’s worker outfits and the old gear was left behind as part of the exit deal
However, Russia’s Ministry of Agriculture made an amusingly hawkish statement on Telegram entitled “There are potatoes – and that’s it,” contradicting Vkusno i tochka’s statement that it could not source domestic potatoes.
“The Russian market is fully supplied with potatoes, including processed ones. In addition, crops from the new crop are already arriving, eliminating the possibility of shortages,” the ministry said.
The conflicting statement came just days after the chain was caught serving moldy burgers to stuffed customers, suggesting it was also struggling to source fresh burger buns.
According to Ksenia Sobchak, a popular TV star and the most prominent politician in the Russian opposition, eaters at several outlets have complained about mold on the buns of their burgers.
Russia’s rebranded McDonald’s restaurants were caught serving moldy burgers to stuffed customers after the US chain left the country over its invasion of Ukraine
More than three decades ago, shortly after the fall of the Berlin Wall, the first McDonald’s in Russia opened in the middle of Moscow.
It was a powerful symbol of the easing of Cold War tensions between the United States and the Soviet Union.
McDonald’s was the first American fast food restaurant to open in the Soviet Union that collapsed in 1991.
The decision to leave the company came as other American food and beverage giants, including Coca-Cola, Pepsi and Starbucks, paused or closed operations in Russia in the face of Western sanctions.
Russian businessman Alexander Govor, who ran 25 McDonald’s branches in Siberia, bought all of the company’s 847 branches in May to launch Vkusno i tochka.
Mr. Govor is also a co-owner of Neftekhimservis, a construction company that operates an oil refinery.
McDonald’s operations in Russia accounted for around 9 percent of annual sales, equivalent to approximately US$2 billion (£1.48 billion).