A coke began putting different colored caps on his bottles. As much as it may seem like a mere aesthetic detail, the choice is not limited to this. There is a bigger reason for the decision.
This is the case, for example, with the green cap used in CocaCola Stevia, known internationally as “Life.” It arrived in Brazil in 2016 and is different from other versions of the product.
Green CocaCola promises to be healthier than the original drink variant.
It has 50% less Sugar and uses stevia leaves (a natural sweetener) instead of cane sugar.
CocaCola targets healthy consumers
CocaCola with a green lid on shelves in Brazil Photo: CocaCola/Reproduction
The drink is the result of combining the two types of sweeteners. Its conception was primarily based on the goal of attracting consumers who like CocaCola but want to reduce their sugar consumption.
Like the lids, the labels are also green. The drink was launched in Brazil in the first half of 2016 in 1.5 liter and 1 liter PET versions, as well as in a 350 ml can.
It is worth remembering that there were such when it came to market Rio de Janeiro, the Olympic and Paralympic Games. The brand seized the opportunity and used the theme of sports and health to promote the product.
By 2016, “green coca” was available in 25 countries. It had not yet arrived in Brazil as it was awaiting regulation by the Ministry of Agriculture.
In 2009 there was a decree in the country banning drinks alcoholic Mix different types of sugar. It was repealed in December 2015 after a new text was edited.
Is the drink still available in Brazil?
However, after all these efforts, green CocaCola disappeared from consumers' shelves. supermarkets in Brasil.
It was available for a time, but consumers quickly discovered that the drink was no longer available. What happened?
The withdrawal of “Green Coca” from the Brazilian market occurred in 2018, two years after its launch.
The manufacturer's decision coincided with the name change from CocaCola Zero to CocaCola Without Sugar. So the reasons were marketing.