Chiara Ferragni continues to be discussed about the case of the influencer who came into the eye after the charity linked to Pandoro and Easter Eggs. This was also discussed in the episode of Zona Bianca that aired on Rete4 on January 7th. A guest in the studio is Professor Carlo Alberto Carnevale Maffè, professor at the SDA Bocconi, who points the finger at what Ferragni is missing.
“Ferragni definitely needs a better influencer to deal with crises,” explains Professor Maffè venomously. “She was very good at managing success. And above all, it needs a much stricter and more structured law firm: you don't play with credibility, and above all it is not done for charity. We'll be talking about Ferragni for a long time, because his social appeal hasn't diminished. Its commercial appeal has collapsed because it is clear that a brand does not want to be associated with controversial situations. I remain a guarantee and as long as there is no appeal, it is not right to crucify anyone. You definitely need to learn to manage your popularity professionally. She was very good at building them up, she needs to learn to defend them and apologize deeply.”