You’re not doing a podcast yet and want to know whether this is a good communication channel? Or are you already convinced of the usefulness of the production, but don’t know how to sell it while recording? Let me give you concrete tools and communication strategies that will make your podcast viral in form and converting starting this year…
Podcasts have become a powerful communication and marketing tool since the events of 2020, even if certain platforms like Clubhouse are less popular among young people. 
They helped pave the way for the audio format on social networks.
Apple Podcast, Spotify, Soundcloud, Deezer, Castbox, YouTube, Google Podcast… and many others have started promoting this format.
They offer individuals and companies a great way to connect with their audience, share valuable ideas, and even sell products or services.
In this complete guide, I suggest you see why you need to create engaging podcasts, but also some strategies to convert your listeners into customers.
Be careful though, we won’t mention any magic recipe to make your podcast go viral. I haven’t found that magic formula yet… unfortunately.
However, I am of the opinion that strong regularity, great passion at work and appropriate advice will promote your hearing success!
No podcast yet: Now it’s time to get started!
First, you need to know the reasons that motivated me to get started on podcast platforms.
To motivate you to start your podcast, here are 17 reasons why you should sell podcasts in 2024:
In summary, podcasts offer a variety of emotional and practical benefits for companies and individuals looking to sell in 2024.
They promote personal connections, trust and global reach while providing a versatile platform to promote your products and services.
Now let’s look at 4 levers to influence and sell podcasts.
Lever 1: Have a compelling voice
First, your entire podcast is based on your voice. It is therefore even more important than during a conversation with a friend or during a video shoot.
Additionally, voice is a powerful tool to capture and capture your audience’s attention.
When there are no visuals, decorations, eye contact, or even micro-expressions, voice is your only means of influence (in addition to words and language).
That’s why 90% of podcasters’ budgets go toward purchasing a very high-quality microphone.
Some even go so far as to retouch their voices in post-production or use vocal transformers during their live recording.
If you don’t want to reach this point but feel like your voice isn’t reaching its full potential, I recommend you This item.
I have described more than detailed 8 different methods to beautify your voice to play with many parameters such as tone, rhythm, breathing, flow, melody and intonation. Anything can help you make a difference.
A warm, engaging voice creates an emotional connection with your listeners and inspires them to remain loyal and listen carefully.
So take the time to perfect your vocal expressions to captivate your audience.
Lever 2: Sincere Intention
Second, the intent behind your words is key to influence and sales.
Your audience will sense whether your intention is authentic.
Make sure every episode has a sincere intention to provide value to your audience. Show that you care about their well-being and success.
Additionally, this positive intent will build trust and strengthen your credibility.
But then, William, how can one work on this intention?
There are several ways to strengthen this personal intention.
First, start by increasing your energy levels. Without energy, your voice, your posture, and even the turns of your sentences risk putting your listeners to sleep. So be prepared!
Then it is your desire to share that can create that sincere intention in your words. It is this feeling and passion that we feel in many podcasters who speak from the heart about topics that concern them.
You too have the right topic for your podcast. For example, not all subjects rush to produce an hour-long podcast. Unless you are a great speaker and can make any topic exciting.
And finally, I think that the desire to sell and convert something can help you. Keep the end goal of your podcast episode in mind. Therefore, do not hesitate to present your offer or product. You are there to sell, embrace it fully.
Lever 3: Create engaging content
Third, compelling content is at the heart of any successful podcast.
Tell compelling stories using the art of storytelling. Share practical tips and offer your audience real added value.
Listeners will want to come back if they find each episode enriching and useful.
Make sure you plan each episode carefully to provide a memorable listening experience. Just like a series on Netflix, you need to create linked episodes.
Additionally, and since the purpose of the article is to help you make sales, you need to create a conversion plan to convert your listeners into prospects and then into customers before the end of the episode. To do this, create one Sales pitch just as effective as creating a webinar.
Listeners who listen to your podcast will come through 4 phases : Features – Advantages – Advantages – Evidence (CABP method on offer).
Lever 4: Interactivity and Community
Finally, create a community around your podcast.
Encourage comments, questions and discussions.
Interaction strengthens your audience’s sense of belonging and builds loyalty.
Also, make sure you engage with your audience by allowing them to actively contribute to your content.
Engaged listeners are more likely to follow your product or service recommendations.
This advice is closely linked to the previous one. At the beginning of each podcast you can answer the questions from the previous podcast. So by taking 5 minutes at the beginning of each episode, you encourage your listeners to leave comments and listen to your answers in the next episode.
A combination that proves to be a winner for many content creators.
Conclusion on influencing and selling during a podcast
In summary, podcasts will remain a powerful influencer and sales platform in 2024.
By leveraging the four levers of voice, sincere intent, creating engaging content, and interacting with your community, you can maximize the impact of your podcast.
Build emotional connections with your audience, inspire trust and guide them to make informed purchasing decisions.
So get ready to influence and sell successfully in the dynamic world of podcasting.
On your microphones! – Wilhelm
To continue selling during a podcast
What is the best equipment for a high-quality podcast?
The choice of equipment depends on your budget. However, make sure you have a high-quality microphone, headphones, and good recording and editing software.
Receiving negative reviews is inevitable, but use them as a learning opportunity. Stay open to constructive feedback and continue to improve your podcast.
How much time should I spend promoting my podcast?
Advertising is essential. Take the time to create quality content, but don’t forget to actively promote each episode on social media. Also use newsletters and online communities to talk about it.
Can I monetize my podcast from the start?
Monetization may take some time. First, focus on building a strong audience. Once you have a loyal following, explore options like advertising, affiliates, and proprietary products.
What are the benefits of collaborating with other podcasters?
Collaborating allows you to expand your audience and bring new perspectives to your content. Look for opportunities to co-host or share interviews with other podcasters in your niche.