The Bank of Montreal (BMO) invested in California by renaming Los Angeles FC (LAFC) stadium Major League Soccer (MLS), previously named Banc of California Stadium.
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“We have an incredible partner who has been involved in the sport for decades,” LAFC co-president Larry Freedman told the Los Angeles Times. They supported the growth, access and inclusion of sport.
“[BMO] is also a partner who has extensive experience in sports partnerships, not only in the MLS but also in the NBA and the National Hockey League.
The details of the agreement are not public, but according to Forbes magazine, the pact would be worth $100 million and run for 10 years.
The American club and MLS Cup holders also signed a 15-year, $100 million deal with their former partner in 2016. The Banc of California paid a $20 million penalty to get out of the contract in 2020.
BMO, which is also a partner of CF Montreal and Toronto FC, has a significant presence in California.
The BMO stadium will be the scene of a first duel on January 25 when the Serbian men’s national team visits the American formation.