The BBB23 was disappointing in its first week on the air. The reality show premiered last Monday (January 16) and had a very low number of viewers. Last Thursday (January 19), Leader’s Test Day, the TV Globo show had its worst viewership of all time.
The attraction scored 17.9 rating points in the São Paulo metropolitan area and drew fewer viewers than the six o’clock telenovela Mar do Sertão. The data worries the broadcaster because in the same period, in 2021, Big Brother Brasil scored 30 points, a difference of 12.1.
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The current edition suffers from ratings and audience acceptance. Some netizens cite that it is the lack of prestigious participants in Camarote, others mention the time of the Covid pandemic as a lever of past seasons due to social isolation. It remains to be seen whether reality will leverage success in the coming weeks or embitter low valuations.
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