As Donald Trump prepares for the Republican primaries with a view to the 2024 presidential election, a return to the most used social networks such as Facebook, Instagram and Twitter seems increasingly plausible.
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According to the magazine Rolling StoneThe former president is said to have informed several people close to him that he did not want to extend the exclusivity agreement with his conservative social network Truth Social.
This agreement is scheduled to end next June..
As a reminder, this exclusivity clause implies 6 hours exclusive for every post on his Truth Social platform, except when posting about his campaign.
Trump’s likely decision thus paves the way for his full-time return to the Twitter, Facebook, and Instagram platforms where the former President has seen – or will see – his accounts were restored following the suspension following the January 6, 2021 Capitol attack.
As the start of the 2024 Republican primary draws nearer, it would therefore be logical for the 45th President of the United States to attempt a return to the most popular social networks.
Donald Trump’s return to Twitter is becoming clearer: @Rolling Stone reveals the ex-president does not intend to renew the exclusive contract tying him to Truth Social in June. 5 million subscribers there versus 88 million here. The blue bird is essential for 2024… https://t.co/AswjACLFle
– Theo Laubry 🇺🇸 (@TheoLaubry) January 23, 2023
Twitter, Facebook and Instagram more useful to Trump’s ambitions than Truth Social
Although Devin Nunes, president of Trump Media Group (TMG) — Truth Social’s parent company — states that the former president “has no interest in returning to Twitter‘, these rumors of a possible return would therefore start at a crucial time for the former reality TV host.
Various polls suggest that while he is the favorite for the upcoming Republican primary, he may be closer than thought given Florida Gov. Ron DeSantis has a slight lead in various polls and prediction models.
The use of social networks then becomes essential for Trump, especially when you compare the number of daily visits to sites like Facebook and Twitter with those of Truth Social. According to statistics from November 2022 There would only be 2 million daily active users on Truth Social, versus 237.8 million on Twitter.
And that would prompt Trump to ask his staffers what they think of a Twitter throwback and suggestions for a first tweet, with a WWE-style video as the top pick, according to Rolling Stones.