He is accused of riding on his parents’ coattails.
And Brooklyn Beckham milked his Nepo Baby status for all its worth when he shared his famous dad David’s legendary Noughties Got Milk? in a new shoot.
The got milk? The campaign launched in 1993 and saw a slew of celebrities sporting “milk mustaches” to promote dairy consumption.
While it was discontinued in 2014, Brooklyn is now at the forefront of a similar promotional push, but this time for a plant-based beverage brand.
The 23-year-old model/photographer/chef/stylist sported a creamy white mustache as he promoted Silk Nextmilk’s plant-based beverages in an Instagram post on Wednesday.
Like milk! Brooklyn Beckham milked his Nepo Baby status for all its worth when he released his famous dad David’s legendary Noughties Got Milk? (right) in a new shoot
Revealing that Nicola Peltz Beckham was a fan of his new look, he wrote: “My wife actually asked me to keep it @silk. Because Silk Nextmilk™ has better strength.
‘Who’s next? @silk #whosnext #ad.’
The post drew mixed reactions from fans, with some spotting the clue and praising Brooklyn’s inclusion, while others wondering if he would pursue yet another career as a milkman.
Speaking to PEOPLE about his decision to join the campaign, he explained: “I don’t eat that much meat and neither does my wife. So I started creating new plant-based dishes.”
Brooklyn wasn’t the only Nepo baby to take part in the campaign. Sailor Brinkley-Cook, 24, and Ella Travolta, 22, also posed with milk mustaches.
Sailor, who channeled her model mom Christie Brinkley, said: “I think the [Got Milk?] Ads are so iconic, and it’s so fun to bring that into this new world of plant-based and have these amazing alternatives.
“I think my mother is such an icon too, so anything I can do with my life to make her proud is exciting to me.”
Meanwhile, Ella has been inspired to follow in her late mother Kelly Preston’s footsteps but with a vegan twist, having been vegan for over a year.
Crème de la crème: Channeling Christie Brinkley (right), Sailor Brinkley-Cook said, “My mom is so iconic too, so anything I can do with my life to make her proud is exciting to me.”
The social discourse about nepotism babies in Hollywood has reached a high point in recent months.
Whether they’re the most talented actress in the casting room or struggling to find an industry they’re truly passionate about, the commentary is generally the same.
When they are hugely successful, they are asked if they deserve it and acknowledge how their connections have planted the seeds of that success.
If they aren’t, they are taunted and asked why they aren’t more like their parents.
Eyebrows were raised with Brooklyn over his many career paths, having jumped from photography to cooking and now trying his hand at fashion styling.
Brooklyn is only 23, and some would argue he’s at an age when it’s normal to experiment with his career and hobbies.
However, most people trying to figure out their passion don’t get the opportunity to publish a photo book if they don’t have a photography education, or create a $100,000-per-episode online cooking series if they don’t exceed are an avid home cook .
Milking it: Ella Travolta was inspired to follow in the footsteps of her late mother, Kelly Preston (right), but with a vegan twist, having been purely plant-based for over a year
Brooklyn has tried many different jobs in his life after initially trying to follow in his father’s footsteps in football.
However, he decided to leave the sport at the age of 16 after being released from the Arsenal club as a youngster.
Brooklyn admitted he felt pressure to live up to his father David’s reputation as one of the world’s greatest footballers of all time.
He said: “My dad wasn’t sad because he was like, ‘I just want you to be happy. But of course I was sad. It’s been my whole life since I was literally 2.
“To try and do justice to what my dad did in football, I just thought that’s going to be a little bit difficult.”
He then decided to become a photographer and shot a campaign for Burberry BRIT but was slammed for his work by various well-known snappers.
Brooklyn then briefly attended New York’s Parson’s School of Design to study photography in 2017, but dropped out a year later because he was homesick.
How do they compare? The social discourse about nepotism babies in Hollywood has reached a high point in recent months
He then turned to food, determined to be a chef, and spoke of his hopes of opening a pub in LA that serves “healthy home cooking” and hosting a reality show with his wife, Nicola.
The star said he would “literally die” for cooking, while dismissing his previous career as a photographer – during which he published the planned book What I See in 2017 – as a “hobby”.
During lockdown, he developed a taste for simple home cooking and decided to start his own online series, Cookin’ With Brooklyn, in which he hired a 62-person crew to help him cook for a staggering $100,000 filming a sandwich.
In one of the eight-minute episodes, Brooklyn, who has no formal training as a chef, shows his Instagram and Facebook followers how to make a bagel sandwich with hash browns, coleslaw and fried sea bream.
According to the New York Post, the video had a team of professionals on hand, including a “culinary producer” who approves the recipes, five cinematographers and nine other producers.
Brooklyn was also slated for another televised cooking stunt — making a simple breakfast sandwich during a food segment on the Today Show.
Brooklyn came under furious fire after landing a spot on the Late Late Show for halting his cooking career — despite having no professional training as a chef and having no personal claim to fame beyond his parents’ notoriety.
Family in high places: Brooklyn has tried many different jobs in his life, with his detractors pointing out that it wouldn’t be possible if David and Victoria weren’t his parents (pictured in 2020)
The superstar-offspring chatted with close family friend James Corden on the hit show – in a slot normally reserved for well-respected stars with talent – during which he showcased his often-mocked cooking skills.
His performance on the show was also criticized by several professional chefs.
David and Victoria Beckham’s eldest son also decided to break into the Japanese alcohol industry, causing fans to roll their eyes.
Brooklyn, who married into the billionaire Peltz family, co-founded a sake brand a day after teaching his fans how to make a gin and tonic.