A great style classic, the Jackie 1961 is a bag that can’t be missing in any fashion lover’s wardrobe. The unmistakable shape with essential lines that highlight the piston closure has made more than one fashion icon capitulate. Divas of the past and modern trendsetters have worn them over the years, and today the It-Bag Gucci comes back to life, also thanks to the campaign that sees it Dakota Johnson as a protagonist.
The Story of Jackie 1961
The Jackie 1961 owes its name to Jackie Kennedy
When it was born in the 50’s it was called Constance but apart from the name all the iconic details were there: the shape, the noble materials, the shoulder strap, the butt closure. That was in 1961 Gucci renamed the bag Jackie in honor Jackie Kennedy. Back then, on the eve of the wedding with the shipowner Aristotle Onassis, the former first lady used to choose it as an accessory. The original model soon became a status symbol, a symbol of class and sophistication. In the years that followed, the style was successively adapted to today’s needs, without ever compromising the essence of the it-bag.
Now Dakota Johnson introduces the new models, available in three sizes (mini, small and medium).
New testimony from Dakota Johnson
One of the photos from the campaign
In the campaign for the new collection Dakota Johnson It is recorded in different moments of daily life, alone or with friends, from lunch at the restaurant to the gym. The looks are sometimes sporty, sometimes romantic, sometimes rocky… but the constant is the constant presence of Jackie 1961. The photographer’s pictures Glen Luchford You really want to emphasize the versatility and elegance of the bag Gucciwhich remains constant over the decades and occasions of use.
Stars go crazy for it
Chiara Ferragni with Jackie in 1961
It’s not alone Dakota Johnson be photographed with the Jackie in 1961. The bag’s sophistication and iconic style reaped numerous celebrity victims. Away Dua Lipawho chose it in brick color. The iconic accessory Gucci couldn’t escape Clare Ferragni, who preferred it in the green version. But the timeless elegance of the it bag also conquers the male sex: even Damien DavidFrontman of Maneskin, wore it a while ago. Look for it in the gallery…
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