You see them every day without really seeing them: brand logos take up a large part of our daily visual space.
However, it is enough to focus a little on these images to highlight certain elements that escape us at first glance.
Here are seven logos of famous brands or events with hidden messages.
1.Apple
Everyone knows the image that represents the American giant of new technologies. But do you know why the company chose a half-eaten apple to represent its brand?
The designer who created the logo chose to add a bite to the fruit to avoid looking like a cherry on smaller devices.
2.FedEx
The FedEx logo looks quite inconspicuous at first glance. Now look carefully at the space between the E and the X.
There is an arrow pointing to the right, which could represent the speed and reliability of the delivery service.
3. Toblerone
Toblerone brand Swiss chocolates are indispensable for chocolate fondues or to satisfy a craving. Have you ever been interested in the famous mountain on the product packaging?
If you focus a little, you can see a bear drawn on the reliefs of the mountain.
The animal is the symbol of the city of Bern, the place where Toblerone originated.
4. The Tour de France
You are all probably familiar with Le Tour de France, one of the most prestigious cycling competitions in the world.
Did you think the big yellow circle in the logo represented the sun? Well no! It used to be the front wheel of a bicycle. The R stands for a cyclist and the O for the rear wheel of the bike.
5. Washington Capitals
The Washington Capitals are among the best teams in the National Hockey League. It shows an eagle in the colors of the United States flag. However, there is a hidden element that you may not have noticed at first glance.
The silhouette of the Capitol, which pays homage to the American capital, can be seen in the empty space below the logo.
6.Nike
Did you know that the image depicting the famous outfitter Nike contains a hidden message?
The hook that made the brand famous would represent the wings of Nike, the goddess of victory in Greek mythology.
Maxfeld (Wikipedia)
Bas relief depicting Nike at Ephesus. Roman period.
7. Blows
Headphones by American rapper and producer Dr. Dre need no introduction. Founded in 2006, the logo of this brand is simple and easily recognizable for everyone. However, this famous B that everyone knows carries several messages.
The red circle that the letter is in can also represent a head and the B a headphone.