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BTS’ J-Hope and On the Street’s J. Cole bring together two of today’s most uplifting and serious storytellers for a meaningful hip-hop collaboration.
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After BIGHIT MUSIC broke the news on February 26 that J-Hope was beginning his conscription process into the South Korean military, the label soon followed that the rapper’s new solo single would be released on March 3. While the fans received Official On the Street Photos while J-Hope was hanging in New York City, the big reveal for “On the Street” came 24 hours before its release, when the official teaser video revealed the song’s special guest in J. Cole.
True to both artists’ penchant for uplifting and socially conscious messages, “On the Street” is filled with gratitude (A lo-fi beat with elements of boom-bap mixed with a catchy whistle, according to a press release), the song’s warm energy is undeniable as the K-pop star opens track and addresses fans, saying, “Even my walk was made of your love and faith.”
J. Cole takes on the second verse with a heartfelt, thoughtful section that looks back on his journey with appreciation: “All hail the mighty survivors of Hell… / Fought tooth and nail / Just to proven ‘mongst its most ruthless.” Cole thinks too on the future of his career and spits out: “As the moon jumps over the cow / I’m contemplating if I should wait to hand over the crown / And stick around a little longer / I’ve got a strange kind of hunger,” no doubts arouse fans to analyze each text.
J-Hope concludes the track by repeating the anthemic chorus, but not before adding a shoutout to “Cole World.”
“On the Street” has a special meaning for J-Hope. While BTS has long shared their admiration for the North Carolina-raised rapper, unveiling their reimagined version of J. Cole’s “Born Sinner” with “Born Singer” back in 2013, which was only officially released on Proof last year – J-Hope has always said that Cole is one of his absolute favorite singers; Check out his favorite songs playlist featuring two Cole tracks.
The official music video saw both stars collaborate and shoot the video in New York City.
“On the Street” is J-Hope’s first new solo song since he rose to #1 on the World Digital Song Sales chart with “Rush Hour” featuring Korean R&B singer “Crush” last fall, and follows his Full length album Jack in the Box album from July. Meanwhile, a few weeks ago, on January 18th, J. Cole released a surprise song called “Procrastination (Broke)” as a thank you to producer Bvtman and “every producer out there who is preparing their work and sharing it with the world.” “ acts. Cole’s last LP was May 2021’s The Off-Season (which debuted at #1 on the Billboard 200).