Meta, which is struggling to increase its investment in the Metaverse, will drop the price of its most expensive virtual reality headset by 33% and another model by 14%.
Beginning March 5th in the United States and Canada and March 15th in other countries where it is available, the professional-grade Meta Quest Pro will retail for $1,000 instead of $1,500.
The Meta Quest 2, a headset designed more for gaming, will be available in around twenty countries starting March 5 for $430 instead of $500.
The parent company of Facebook and Instagram has invested tens of billions of dollars in these headsets and their platforms, Mark Zuckerberg is betting on the rise of parallel universes, especially accessible in augmented and virtual reality.
He even changed the company’s name to Meta to symbolize this development.
But the division bringing these new companies together, Reality Labs, lost $13.7 billion in 2022, sparking investor skepticism about the new strategy.
In his blog, Meta emphasizes that he has always been “dedicated to building a thriving virtual reality market for developers, businesses, and creators.”
The company’s goal “has always been to create affordable hardware so that as many people as possible can enjoy everything virtual reality has to offer,” the group adds.