Content creator Zoé Duval, who was recently fired from reality show Big Brother, was on the set of The World Upside Down to talk about what his work entails, not without defending himself against criticism from Richard Martineau to have to.
The 23-year-old has a presence on multiple platforms including Instagram, TikTok and YouTube, where he has almost 450,000 subscribers.
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However, Zoé Duval was originally destined for animation and games, which prompted her to post on social networks. One thing led to another, his popularity grew and made him a content creator. “I fell into the universe,” he said.
Anyone who has dreamed of working in the world of communication sees this universe as a stepping stone.
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“It’s sure to be a good gateway for traditional media, we’re not going to hide it, I did Big Brother and it helps get in there, and then me, it was my dream, so if I can get my community through there can , a bit of internet to traditional media, that’s wonderful,” he elaborated.
The young TikTokeur justifies his title as content creator, unlike the mostly negative term “influencer”, with the mountain of work that he provides.
“I work long hours, there’s a lot of sketching, scripting, filming, which I do myself because I don’t have a technical team, I edit myself, I edit myself, I do my releases, then I have media events […]’ he listed, adding that even though he loves his job, it’s a lot of pressure.
The content that he publishes and that delights his subscribers is mainly based on humor and his daily life, essentially in the form of “vlogs”.
Zoé Duval was also asked about her salary as she considers herself above middle class, explaining that a “good client” could pay anywhere from $5 to $15,000 for a video, but with that money comes many hours of work.
“These are clients who approach my agency to work with me and then we decide if we want to work with them. They’re the ones who directly pay to create content, otherwise sometimes I get paid to watch on YouTube,” he added.
“I find the banana holders more useful than the influencers,” said Richard Martineau, angering the other guests who preferred to qualify.
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Sophie Durocher thus supported the “distinction between those who are only there to sell a product and those who are there to spread ideas”.
Others mentioned the democratization of language about certain topics, or the diversity of education and ideas found among the different content creators, or even the cultural diversity, bodies or topics discussed.
The content creator defended himself against the columnist’s criticism by explaining how he uses his platforms to speak about issues close to his heart such as the LGBTQ+ community, acceptance.
“I can influence people to consume certain things, but I also influence people to learn about the 2SLGBTQA2+ community, but I influence people on different issues that matter,” added Zoé Duval.
“For my part, I’m trying to uncover a reality that’s quite true, and then it’s my real life, people need to understand,” he said.