How far would you go to raise funds or gain fame?
Some Chinese influencers seem to have an answer. It is even worthwhile for them to live in the middle of posh neighborhoods at night. The strategy is to attract the attention of wealthy people who are more likely to donate on social networks like Douyin, the Chinese version of the streamer site.
Learn more about the strategy of digital influencers from China throughout the article.
Chinese influencers, donations and data control
Photo: Reproduction/Twitter.
Walking the streets of upscale neighborhoods in China, you may come across the following scenario: LED lights in the form of rings, microphones, and professional cameras film people continuously sitting and talking on the sidewalk.
It seems unusual, after all there are several options for more pleasant places to talk to people who accompany the “streamers” in their “life”. However, there is a strategy behind this practice. Learn more:
location strategy
Social networks typically distribute paid content based on the user’s browsing history or location, assuming that the content should be targeted at people close to them or who share the same interests. For example, if you want to sell a product, chances are you’ll be promoting it to people just a few feet from your store.
The same applies to life. When using location, several streamers (i.e. digital influencers who chat live with viewers) tend to locate themselves in upscale neighborhoods in the hope that their lives will be publicized for people close to them and because they live in affluent regions . they can usually contribute more donations.
Is there evidence that this technique works?
There is no proof, after all, the live platforms have not confirmed that the content is made more public by using the location function and more posts result from it. However, Chinese influencers seem eager to try this way of publishing their lives.
It is save?
According to influencers, the practice is not dangerous. This happens because countless lives are happening simultaneously, so in the event of molestation or an attempted robbery, multiple cameras are trained on the perpetrators, keeping crime at bay.
In general, life happens at night.