Rai the Agcom fine for hidden advertising in Sanremo An

Rai, the Agcom fine for hidden advertising in Sanremo: “An Instagram spot of Chiara Ferragni and Amadeus”

The telecom authority is ready to fine Rai for Sanremo 2023. Il Messaggero announced this today, anticipating the commissioners’ decision on the charges of hidden advertising. Today it will meet under the coordination of Giacomo Lasorella to know the outcome of the investigations launched by the internal offices. Then comes the fine, which promises to be steep. According to the Audiovisual Services Consolidation Act, the gap between a penalty of 10 thousand and one of 253,000 euros. But according to the newspaper, those who have been following the dossier are already predicting that “it will be more of a maximum than a minimum.” The main dispute concerns the hidden advertising of Instagram with the direct broadcasts of Chiara Ferragni and Amadeus. The profile opened live and reached almost 2 million followers is the case under the lens.

The fines

For Agcom it is an inappropriate advertising space in front of 12 million viewers. Since there is no trace of sponsorship deals, there is also a risk of contesting tax damages against Rai. Then there is the case of filming a Costa cruise ship. Go on air without the addition “advertising contract”. Rai has 30 days to present counter-arguments. While the general manager of Rai 1 Stephen Coletta and the manager Carlo Fuortes I’m out. The political background of the commissioners will not be irrelevant for the decision. president James Lasorella He was chosen by Prime Minister Giuseppe Conte (Stefano Patuanelli was Minister). And it is considered right-centre. Laura Aria and Elisa Giomi come from Forza Italia and the Movimento 5 Stelle, respectively. And then there’s Antonello GiacomelliPd area, e.g Massimiliano Capitanioformer League MP.

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