100,000 volumes available and 5,000 manga and comic suggestions, 30,000 titles and 8,000 stories for children and young people. For the new bookstore Mondadori, The opens the doors on the Piazza Duomo Thursday, March 23rdthe choice is clear: The book must be in the middle. Over 1300 square meters on three floors in the Neo-Renaissance rooms of the Palace of the South Portici, to the left of those of the previous megastore. The concept of the new bookcase, designed by Mondadori Retail, was conceived and created by Study “The Prism”. The physical movement it is minimal. The new location remains in fact facing the Duomo, on the corner with via Mazzini. On the contrary, it conceptual change I want to give that back to the reader Contacting the Pagesin its simplicity. Experience the layout of the rooms.
The rooms of the new library
The Below, buried, is dedicatedThe smaller, to start from a reading that is above all educational. The area is called “We are juniors” and is designed with wooden trees, reading platforms and soft seats carved into bookshelves. Crossed the entrance of the round room, the child finds himself catapulted into a storyin one immersive space.
up, one large central arena and the Heart of Ground floor, with a system of arches and illuminated by natural light passing through large filters skylights In the glas. Because of its flexibility, this plan is It can host events that are completely open to the public.
The ideal path continues towards the first floor, where the visitor finds large statues to welcome him Characters from the world of superheroes and manga: we venture in «Comics only», the format for comic book enthusiasts.
The inputs I am two: uno front and one on the side of Via Mazzini, to create a dialogue between inside and outside, with great showcases designed to increase engagement and spark curiosity. During the Signature, The second window in Piazza Duomo can be opened for restricted entrances. One of the showcases is equipped with ringing bells, hear to live independently Audiobooks: The customer can stand under the bell, select an audio book of their choice (there are half a million in all languages and 10,000 in Italian), download a sample and start listening.
The immersive cylinder and digital services
A novelty and the diving cylinder (Immersive Room), capable of offer children and young people a space to interact with fantastic worlds. Thanks to the mapping and programming techniques of video experiences, in the top hat of the junior area it will be possible to immerse yourself in many different worlds and experience adventures with many characters.
The Digital signatureon the other hand, it allows visitors thanks to the presence of screens positioned at strategic points of the library Check out all the news from the world of Mondadori Duomo in real time. Also available Touchscreen book finder, positioned on all floors of the library to facilitate product exploration. Two Kobo seats are used for Search for any book present in the catalog of 6 million Kobo eBooks in all languages (including 250,000 in Italian).
Finally, to speed up the experience as quickly as possible, the automatic cash registers, a simple and practical solution that allows you to buy books independently and quickly. In the design great attention to the environmental impact: from energy improvement to lighting and air quality.