Cup Noodles’ new breakfast ramen will be sold exclusively at Walmart.
Nissin Foods USA
Cup Noodles has already cornered the lunchtime and evening markets for people looking for a cheap meal. Now it has breakfast in its sights.
The latest product from the iconic ramen brand is the first designed for the most important meal of the day. “Cup Noodles Breakfast” is a limited-edition offer with bright, colorful packaging that indicates it’s “artificially flavored like maple syrup pancakes, sausage and egg.”
Like the standard Cup Noodles ramen flavors, the breakfast noodles are designed to be prepared in their package. However, the breakfast pasta is based on sauce rather than soup.
“We know our products are must-haves any time of day,” Priscila Stanton, senior vice president of cup noodles maker Nissin Foods USA, said in a statement. “By adding Cup Noodles Breakfast to our offering, we truly satisfy cravings 24/7 – morning, noon, evening or late night.”
The limited edition flavor is an exclusive partnership with Walmart and can be found in select stores as well as on the Walmart website. Each package costs $1.18.
It’s not the first time Cup Noodles has created a non-traditional flavor. In October 2021, the company introduced a pumpkin spice version of its pasta to celebrate its 50th anniversary.
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