Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada on Thursday.
The 26-year-old wife of Justin Bieber, who recently thanked Selena Gomez for “speaking out” after their alleged feud, hosted a dinner launch party to announce that her skincare line is officially launching in Canada is available.
The entrepreneur sported a skimpy baby blue ensemble consisting of a short asymmetric skirt, tiny bandeau top and long matching pea coat.
Hailey’s outfit accentuated her long, slender legs and toned abs as she threw some sultry gasses at the camera.
Her beautiful brunette hair was styled sleek with a side parting and fell below her chin.
In Canada, right? Hailey Bieber celebrated the launch of her beauty brand Rhode in Canada with a couple of sultry snaps on her Instagram account on Thursday
Looking good: The beauty rocked a short blue asymmetric skirt, a tiny bandeau top and a long matching pea coat
Bieber opted for a glamorous makeup palette featuring smoky eyes, blush and glossy lips, adorned with gold hoop earrings.
She captioned the post: “@rhode Canada launch dinner such a great night with great people. I love you Toronto.’
Khloe Kardashian commented, “Wow!!! Just wow!’ before adding, “Die!!!!!”
Bieber launched her Rhode skincare line (named after her middle name) in June 2022, when she already had a waiting list of over 100,000 people.
Business has boomed since then, and CEO Melanie Bender, who joined the company in October 2022, told Vogue Business last week about the brand’s astronomical sales figures.
“We have exceeded the eight-digit amount [sales] Threshold in just 11 days of sale. It surpasses anything I’ve ever seen,” said Bender.
She added that Bieber is also heavily involved in all aspects of the business, stating, “As Founder and Creative Director, she plays an important role in product development and the overall creative direction of the brand.”
“We speak to her more than once a day to build our formulas and priorities based on what she identifies as a need in the marketplace,” she added.
Flaunt it: Bieber opted for a glamorous makeup palette with smoky eyes, blush and glossy lips, and accessorised with gold hoop earrings
Expansion North: The Rhode entrepreneur captioned the post: “@rhode Canada Launch Dinner such an amazing evening with amazing people. love you toronto’
Prep Video: Hailey also shared a short video of her fixing her hair and outfit
Dinner party: Justin Bieber’s wife, 26, hosted a dinner launch party to announce that her skincare line is officially available in Canada
Her place: The Rhode launch dinner was sponsored by her close friend, Kendall Jenner’s 818 brand of tequila
Less than a year later, Bieber is already planning a global expansion that will be extended to other countries for the rest of this year.
The launch of the product line in Canada will be followed by an expansion in the UK later this summer.
Bieber’s big business news follows her recent fences with Gomez last week after their alleged feud ignited social media.
For years, the internet has pitted the former Disney star against the model, who is married to Selena’s ex-boyfriend Justin.
But in October 2022, they proved there was no bad blood between them when they posed for some photos together at an event – and they were even spotted hugging.
However, in February 2023, rumors that they were fighting circulated again after Hailey shared a TikTok video in which some believed she was making fun of Selena.
Taking to Instagram, Gomez pleaded with her 400 million followers to stop the hate, writing, “Hailey Bieber reached out to me letting me know that she has received death threats and such hateful negativity.
“I don’t stand for that. Nobody should have to experience hate or bullying. I’ve always championed kindness and I really want all of that to stop,” she concluded.
Rapid Growth: Less than a year later, Bieber is already planning global expansion for the remainder of this year. The launch of the line in Canada will be followed in the UK this summer
Classy: It comes after Hailey publicly thanked her husband’s ex-girlfriend Selena Gomez, 30, for speaking out and urging people to stop trolling her (Selena pictured in January)
Kindness is everything: Selena broke her silence on Friday about her alleged spat, shutting down any hateful behavior from trolls or fans
The Latest: Hailey took to her Instagram Stories on Friday afternoon, just hours after Selena asked people to stop bullying the Rhode founder
Former flames: For years the internet pitted the former Disney star and model – who is now married to Justin – against each other (Selena and Justin pictured in 2011)
Bieber thanked Gomez for speaking up for her in an Instagram Story post, which told her 49.5million followers, “We all need to think more carefully about what we post and what we say, myself included.
“In the end, I believe love will always outweigh hate and negativity, and there’s always an opportunity to show more empathy or compassion to one another.”
Hailey and Selena have now followed each other on Instagram to put any uncomfortable feelings behind them.
Selena, who is the most followed woman on Instagram with 403 million Instagram followers, is following just 251 people — with Hailey as one of them. She doesn’t follow ex Justin.
A timeline of Selena and Hailey’s recent drama
October 17, 2022: The ladies pose together at an event and appear to prove there is no bad blood between them
February 9, 2023: Hailey shared a TikTok video where some believed she was making fun of Selena.
Joining close friends Kendall Jenner and Justine Skye, the ladies lip-synched, saying, “I’m not saying she deserves it, but God’s timing is always right.”
The clip was shared around the time Selena was receiving a lot of negative attention for a series of unflattering paparazzi photos taken of her during a trip to Mexico. Both women denied the drama in TikTok comments.
February 22, 2023: Fans were convinced Kylie Jenner was mocking Selena.
The actress shared a post on TikTok in which she admitted she “accidentally overlaminated” her eyebrows.
Taking to Instagram, Kylie posted a snap in a very similar pose and the accompanying caption: “Was that an accident?”
The reality star seemed to add even more fuel to the fire by sharing a screenshot from a recent FaceTime call with Hailey right after – during which both of them raised their eyebrows.
However, Kylie denied slamming Selena in a comment, saying: “That’s going too far. No shade towards Selena and I didn’t see her brow posts. You guys make something out of nothing. That’s stupid.’
February 23, 2023: Selena stirred things up again when she started commenting on some TikTok videos about Hailey as well as some about her ex Justin.
On a TikTok with old footage of Hailey sticking her tongue out in apparent disgust as a Taylor Swift song played, Selena wrote, “Sorry my best friend is and will always be one of the best in the game.”
She also commented “I love you” on a video a fan posted, expressing her support for the singer amid all the bullying she’s received from “mean girls and Nepo babies.”
She then announced that TikTok was deleted, but reactivated it a few hours later.
March 24, 2023: Selena opened up about her so-called “feud” with Hailey on her Instagram Stories, revealing that the model “reached out to her” after receiving “death threats” and her fans to express “hate and bullying” to stop.’
“Hailey Bieber reached out to me and let me know that she has received death threats and such hateful negativity,” she wrote.
“I don’t stand for that. Nobody should have to experience hate or bullying. I’ve always championed kindness and I really want this all to stop.