A week after Bud Light caused controversy with her sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media.
The decision to work with Mulvaney seemed to anger some loyal customers, including country singer Travis Tritt, who made the decision to remove all product from his tour bus, and Kid Rock, who angrily shot several boxes of Bud Light.
The beer giant’s last tweet came on April 1, when they wrote: “Beer on us? Must be playtime. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the answers.’
While they have gone a few days without tweeting in the past, @BudLight is usually quite active, as are their other regular social channels. The feed had tweeted 10 times in the previous seven days and is usually active during major sporting events.
On April 2, the next day, Mulvaney posted a video through her social media channels announcing the deal and promoting a contest where drinkers had a chance to win $15,000. The Instagram video currently has over 11,000 comments, many of which are unhappy with the action.
A week after Bud Light sparked controversy over her sponsorship deal with transgender activist Dylan Mulvaney, Bud Light has yet to post anything new on social media. Mulvaney first posted the sponsored content on April 2nd
The company’s latest tweets come April 1, after the NCAA tournament title game was skipped, and just a day before the partnership with Mulvaney was announced
Given that the partnership with Mulvaney was unveiled during March Madness, the annual NCAA basketball tournament, it’s notable that the brewer didn’t tweet at all during the University of Connecticut’s April 3 victory over San Diego State in the championship game.
The famous beer has also not posted on its main Instagram feed since March 31 and has not posted on Facebook since March 30.
Bud Light’s parent company, Anheuser-Busch, has also been a shareholder since January 1st.
Mulvaney has broken her silence and said, “It’s hard to see the light now” after “The Week I’ve Had” hit back at critics in a defiant song after supporting both the Bud Light partnership and had received backlash for her Nike bra deal.
She captioned the clip with 1,001,171 games: “It’s hard to see the light now. This song felt appropriate for the week I had. All is well. Applause.’
The entry was of her singing “No One Is Alone” by Stephen Sondheim from the musical “Into The Woods”.
Mulvaney – who uses the pronouns she or she – posted the video to her 1.7million followers yesterday.
has reached out to a spokesman for Anheuser Busch, the beer’s parent company, for comment.
Bud Light last posted on his Facebook page on March 30th
Her last Instagram post, which now contains thousands of angry comments, came on March 30th. Two days later, Mulvaney posted sponsored content featuring the alcoholic beverage
Dylan Mulvaney said on social media “it’s hard to see the light now” as she released a defiant song amid backlash against Nike for sponsoring them
The TikTok star sang the famous No One Is Alone by Stephen Sondheim from the movie Into The Woods
In a series of posts Tuesday, Dylan Mulvaney shared videos and pictures wearing Nike leggings and a sports bra
The singer said “Grandpa is feeling a little bit playful today” after finding out that trans content creator Dylan Mulvaney was working with the beer company
Rock, 52, real name Bob Ritchie, posted the footage online on April 3 and said after shooting the cans: “F*** Bud Light and f*** Anheuser-Busch. Have a great day.”
Several former customers filmed themselves dumping the beer – down the sink and down the toilet – while others dumped the product from their fridge into bins.
But some Mulvaney fans said they “loved” Bud Light’s more progressive direction.
But the company has stood behind the TikTok star, who has been accused of dressing childishly, with more than 10million followers, with Anheuser-Busch saying the cans were a personal gift to her.
They added that she is one of hundreds of influencers the company works with.
In a statement, the spokesperson said: “From time to time we produce unique commemorative tins for fans and influencers of the brand like Dylan Mulvaney.
“This commemorative tin was a gift to celebrate a personal milestone and is not available to the general public.”
The decision to work with Mulvaney, who posted a promotional video for the beer company’s March Madness contest, giving customers a chance to win $15,000, has sparked a major backlash.
Conservatives were quick to slam the decision, and many said the beermaker was promoting “gender propaganda.”
Mulvaney was given a beer can with her face printed on it to celebrate her 365 days as a woman – something Tritt infuriated in a post he published on April 5.
Country singer Tritt added that there are “many other artists” who are doing the same but have not come forward for fear of “being mocked and canceled.”
Tritt has a combined following of 700.3k followers, compared to Mulvaney’s 1.7 million on Instagram alone.
He admitted to touring with Budweiser – one of the many brands under the Anheuser-Busch umbrella – in the ’90s.
Mulvaney, who identifies as a woman, announced the partnership Saturday at the beer company’s promotional event for the NCAA March Madness tournament
Tritt also had his Wikipedia page changed, which seems to mock his decision to pull the products off his tour bus
The multi-award-winning artist added, “That was when Anheuser-Busch was American-owned.
“A great American company that later sold out to the Europeans and was unrecognizable to the American consumer. Such a shame.’
Tritt seems to be referring to Belgian company InBev and American Anheuser-Busch, who agreed in 2008 to merge with Budweiser as their flagship band.
He then took aim at Ru Paul’s Drag Race and Jack Daniels, posting an image on his social media with the caption, “All Jack Daniels drinkers should take note of this.”
Mulvaney, who has yet to have sex reassignment surgery, is currently taking hormones to ease her transition into a woman – and has documented her transition “to being a girl”.
PR experts previously told that deciding to change their marketing so drastically was like “setting their loyal fanbase on fire”.
Several former customers filmed themselves dumping the beer – down the sink and down the toilet – while others dumped the product from their fridge into bins.
Mulvaney has made hundreds of thousands of dollars, gained White House allies, and is making her way into the Hollywood celebrity world.
Her rise among social media influencers was highlighted last month when Vice President Kamala Harris wrote her an anniversary letter to mark her “365th birthday”. day of their authentic life”.
She had already met the boss, President Joe Biden, in the White House in October.
It comes after the controversial star signed her third deal in a week with Nike Women, sparking a backlash against the sports brand in the wake of the Bud Light saga.
She posted videos and photos to her Instagram page modeling a pair of Nike leggings and a sports bra, and tagged Nike Women while linking to the product pages.
The controversial star signed her third deal in a week with Nike Women, prompting a backlash against the sports brand in the wake of the Bud Light saga
Dylan Mulvaney could make up to $100,000 a month pushing brands like EOS, CeraVe and Crest, industry insiders told
Mulvaney made it clear that she was paid for the sponsorships, and while it’s unclear exactly how much she received, insiders estimated she could make more than $50,000 per paid post.
Dylan Mulvaney’s Paid Partnership Deals
- Nike women
- Bud light
- Ole Henrikson
- Plaza Hotel
- soda stream
- Mac
- ASOS
- Eos
- Comb
- Kate Spade
- Ok Cupid
- Swedka vodka
- decay of the cities
- CeraVE
- Indigenous
- Neutrogena
- Mugler
- my lo
- Amazon Prime
- Aritzia
- Charlotte Tilbury
- Olay
- kind
- Kitchen Help
- Maybelline
- Motorola USA
Neither Mulvaney nor Nike have responded to requests for comment, but both have been met with even greater outrage at using a trans star to promote a feminist women’s line.
However, Nike posted an Instagram comment on a recent post encouraging backers to “be kind.”
“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion,” they wrote.
“Be kind… Be inclusive… Encourage one another… Hate speech, bullying, or other behavior that is not in the spirit of a diverse and inclusive community will be deleted.”
In her latest Nike posts, Mulvaney appeared in a pair of black skinny leggings and a white sports bra, and was spotted in striking yoga poses in a sunny backyard.
A video showed her dancing barefoot across the yard doing mock workouts while an upbeat song about the performance played.
Many slammed the decision, questioning why they didn’t use “real women” for the campaign, and others said it appeared the trans influencer was mocking women – something she’s previously been accused of.
But others were more positive about the change, saying, ‘How can someone be so majestic and beautiful?’ or ‘Girl you ain’t got nothing to do with being so goddamn perfect.’
Her appearance on Ulta Beauty in October sparked controversy and calls for a boycott of the cosmetics company. Critics called her “misogynistic” because she “appropriated” femininity.
Likewise, a post about Tampax feminine hygiene products left some viewers shocked and confused. Two replied, “Is that a joke?” She is frequently criticized for referring to the vagina as a “Barbie pouch”.
Conservatives were quick to slam Bud Light’s decision again, with many saying the beermaker was pushing “gender propaganda”.
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman
The company has been hit with a spate of complaints, with many customers filming themselves dumping the liquid
Dylan Mulvaney sparked new controversy with her paid sponsorship of Nike Women
To celebrate Mulvaney’s first year as an open transgender, Bud Light sent a tin with her face printed on it
Trans woman Dylan Mulvaney models a pair of leggings and a sports bra for Nike in a new commercial
There was much praise for Mulvaney, and supporters in the transgender community said the partnership between the two promotes diversity and inclusivity
It comes after the company’s vice president of marketing boasted about making it a “strategic priority” to ensure women are represented.
Alissa Heinerscheid told Forbes, “Female representation is a personal passion of mine,” before adding that they’re aware that Bud Light as a brand has been everything to everyone, and so we haven’t (mindfully) looked into it, where it was shows up.’
The company used Miles Teller’s wife, Keleigh, and the actor himself to promote the beer, in what they called a “new era” for Bud Light.
Heinerscheid added, “When we looked at this task of attracting new drinkers, we started with who we are and what we stand for.
Several former customers filmed themselves dumping the beer – down the sink and down the toilet – while others dumped the product from their fridge into bins
In a bizarre post on TikTok, Dylan explains how she carried around an assortment of feminine hygiene products despite not being able to menstruate
“We’ve been quite patchy in our messages over the years and we need to identify who we are and communicate that consistently for years to come. We are excited to see what 2023 will bring.”
It’s unclear whether Heinerscheid himself was behind the decision to pocket Mulvaney, or whether it was influenced by Marcel Marcondes, the global chief marketing officer for AB InBev — Bud Light’s parent company.
Bud Light and Nike’s partnerships come as Mulvaney announces she is collaborating with women’s designer fashion company Kate Spade.
Every time Mulvaney endorses a cosmetics, credit card, or fashion brand, she makes $75,000 — and maybe double that if she’s also posted to Instagram, said Assil Dayri, social media expert and founder of AMD Consulting group.
That adds up to up to $1 million a year for Mulvaney, who is represented by Los Angeles-based Creative Artists Agency (CAA), according to industry insider estimates.
Mulvaney made the announcement himself on Instagram during the beer company’s promotional event for the NCAA March Madness tournament
According to the campus newspaper, the University of Pittsburgh reportedly paid $26,250 for a speaking engagement from Mulvaney this month.
She also makes money by selling pink sweaters for $54 each in her girl-themed merchandise lineup.
In the past, Mulvaney has been accused of “woman-face” by some feminists, who claim she plays the roles of a woman she likes without the misogyny that women face on a daily basis.
She rose to prominence on TikTok for her series Days of Girlhood, which has 10.8 million followers, in which she speaks about things she believes are “accessible” as a trans woman.
These include finding love, being an artist, starting a family and being a mother.
Recently, how her personal relationships have fallen apart, the trans poster girl revealed that she’s struggling to get a date — and still needs to be kissed “as a girl.”
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