SEARCH 04/10/2023 – from EG
In an interview with The New York Times, Alphabet CEO Sundar Pichai hinted that Google will soon and gradually integrate its generative AI Bard into its search engine. He concedes that the company had to accelerate from OpenAI, fueled by competition from Microsoft with ChatGPT. The latter has even started thinking about integrating advertising into ChatGPT replies. The battle for the new generation quest boosted by AI will be tough. Users change their use of search engines. This technological renewal would allow Microsoft to gain market share points through the redistribution of cards. Each point is valued at $2 billion each.