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April 15, 2023 | 2:09 a.m
Bud Light’s Twitter account sends its first tweet following mounting backlash after partnering with transgender influencer Dylan Mulvaney. Mulvaney shared this photo of her face on the brand’s can on her Instagram account. Dylan Mulvaney/Instagram
The official Bud Light Twitter account on Friday sent out its first tweet since brewing company Anheuser Busch sparked an uproar over its sponsorship deal with transgender influencer Dylan Mulvaney.
“TGIF?” the popular beer account tweeted along with a photo of the iconic blue can.
The normally active account has been quiet since April 1 — the day before Mulvaney took to Instagram to announce the deal with the beer giant and promote a contest giving Bud Light drinkers a chance to win $15,000.
The advertising sponsorship provoked widespread outrage among conservatives, who criticized the company’s decision to work with a trans activist as “gender propaganda” and called for a boycott of the company.
Since the partnership, the $132 billion beer company’s market value has fallen by about $5 billion since the campaign launched on April 1.
Busch retailers across the country have felt the fallout, with many bars in red states from Tennessee to Wyoming refusing to stock Bud Light.
Since partnering with Mulvaney, the company’s market value has plummeted by nearly $5 billion. Dylan Mulvaney/Instagram
Amid the outrage, several Budweiser factories received bomb threats, the Los Angeles Police Department confirmed. It is unclear how many facilities were affected.
The company previously defended its decision to hire Mulvaney, an actress and influencer with more than 10 million followers on TikTok, where she documented her gender transition.
On Friday, however, the company offered its customers a tepid apology.
“We never intended to be part of a discussion that divides people,” said Brendan Whitworth, CEO of Anheuser-Busch InBev, in a press release titled “Our Responsibility To America.”
“We’re committed to bringing people together over a beer,” he added, without mentioning Mulvaney in the statement.
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