“Hello, dear ones!” is the Dominican’s personal greeting Lela Espinal uses in his everyday life to connect with thousands of fans through his Instagram account.
In this social network, the blogger has created her own catwalk. With uniform colors, elegant poses and creative looks.
lela, from a young age dreamed of becoming a modelHowever, this was only possible when he entered the digital sphere and created his own photo albums with small descriptive messages.
“From a young age my dream was to be a model, back then it wasn’t possible because I was always told that ‘being a model leaves nothing behind and that after 30 years there would be no place for me in the industry ‘” Lela said.
These comments, received as a teenager, prompted her to choose a different career. “All of that was spinning in my head, so I decided to move on to something else and study that Bachelor in Tourism and Hotel Management‘ he expressed, with no regrets about the paths he had to travel before fulfilling his childhood dream.
She never imagined that digital media would open the doors for her to become a model and fashion influencer with great collaborations and job offers.
He said he took the initiative Use Instagram as a tool to generate economic income when you lose your job. Through this social network, she sold clothes and shared fashion tips “about things she learned from the magazines she read.”
“Instagram gave me the opportunity to show off my outfit and connect with other girls,” she insisted at the same time, adding that she always shopped at Bale and Chinese stores because she didn’t have the money to buy branded clothes.
The blogger from the province of Santiago knows that fashion has nothing to do with money, but with the style that everyone has. “It doesn’t matter if the clothes are expensive or cheap. The most important thing is the attitude that someone has to wear every piece,” he added.
community of ‘lovers’
He created a community of lovers based on quality content in the Dominican Republic, but it wasn’t until he set foot on American soil that his brand began to have a wide reach.
“When I came to the United States, my personal brand expanded a lot more and took a pretty big turn. Here the brands are more looking for you to work and the influencers are more valued,” commented Lela.
When he left the country, he said he was “a bit scared” because he felt he was leaving behind the majority of his followers, the genesis of his entire project.
He hailed his journey as “a difficult road,” but that obstacles don’t matter when you’re passionate about what you’re doing.
Creating content day in and day out is not an easy task. requires a lot Creativity, time, effort and money by influencers or public figures.
Lela who has more than 100,000 followers on Instagram, expressed that creating content that connects with the users of this network must be fun and good. In her opinion, to maintain a metric, bloggers’ work needs to be constant.
“You have to have discipline not to publish every two months,” he stressed.
He also commented that she always takes the extra time to not let her followers down.
catwalks
She did not fulfill her dream of becoming a model in childhood, but later, even after starting her family, she managed to take part in catwalks for various brands.
In 2022 she made her modeling debut at the Punta Cana Merengue Fashion Week.. At this event, he worked with five designers and described the experience as unforgettable.
“I’ve been on other catwalks, but not on this scale, it was a dream come true,” he said.
mini blogger
Lela shows in every post that she makes her passion for fashion and of course for photography. Each publication is a work of art that enchants each of its followers.
The love she has for her work is passed on not only through her publications, but also through her two daughters, Valeria and Valentina, mini bloggers who enjoy the world of styling with her.
“We live in a war of love in my closet,” Lela said, laughing. Together he added that this part of the house was a favorite of his “Waltz”.
The photographer
In Lela’s family, each one plays an important role in their own work: her daughters are her little versions, she is the main star, and her husband, the one who is always behind the camera, capturing the beauty that later rests on his social profile. .
“He’s the one who has given me 100% support throughout this social media process, both in my photos, videos, and as a husband and father to my daughters,” Lela commented.
New projects
Networks are not static, they evolve over the days, which is why influencers, content creators or bloggers have to reinvent themselves to keep up with them.
Lela strives to keep growing. And her goal is to create her own personal brand and reach every lover in a special way. “I want every one of my followers to have something of me,” the influencer concluded.