Cirque du Soleil, known worldwide for its acrobatic shows, will announce later this month that it is entering the world of video games, its CEO confirmed to an audience of businesspeople on Tuesday in Montreal.
“The idea is to bring the Cirque du Soleil brand into the cultural universe of 2023, and the entire video game universe is part of an important sphere,” explained Stéphane Lefebvre, CEO of Cirque du Soleil Entertainment Group, in an interview with Journal.
Although he did leak the project to an audience listening to him at a large downtown hotel Tuesday afternoon, Stéphane Lefebvre declined to say more to the Journal on the sidelines of Tuesday’s Canadian Circle speech. to Montreal.
“We’re going to be making an announcement on May 25, so unfortunately I can’t say more at this point,” he limited himself to saying, mentioning that the details will be revealed at the C2 conference in Montreal later in the month.
Remember that metropolitan Quebec is the fifth largest in the world in this sector, according to Montreal International.
In the sector, a tax credit offered can reach 37.5% of eligible expenses if the title is written in French.
400 million viewers
In addition, the Cirque No. 1 announced on Tuesday that the company will celebrate its 40th anniversary next year and that to date, 400 million people have seen his creations.
Around 4,000 employees work for the group, including 1,200 artists who parade the streets of 450 cities around the world.
Overall, the benefits of Cirque du Soleil in Quebec total $46 million per year, according to the company.
Cirque du Soleil sells 10 million show tickets each year.