With a $10 billion investment, Generative Artificial Intelligence is a big talking point in the marketing industry Microsoft in the manufacturer of ChatGPT, Open AI widely regarded as a revolutionary development. In this context it is Google presented his experience in Search Labs at his Google I/O developer conference.
The company is developing AI capabilities in Search Labs starting with SGE, short for Search Generative Experience, an ongoing experiment that offers a conversational interface. SGE will enable Google users to quickly learn about a topic by asking follow-up questions through AI-powered search results. For example, when someone searches for a purchase, SGE uses Google Shopping Graph to provide contextual information such as local outlets, as well as information such as product reviews, etc.
In addition, conversational mode also allows users to see how the AI puts together the context of a request and allows them to request follow-up to reformulate their request, see below. The interface also helps users switch to conversational mode through a series of prompts.
The new offering will also include an advertising feature with dedicated, site-wide ad slots that is still in testing and will be denoted by a “Sponsored” label from organic search results.
Source: Digiday